In early 2000, internationally Pepsi had launched a promo campaign, Pepsi Numeromania. As complicated as the name, was the promo. Pepsi wanted a campaign that was simpler and Indianized. The Indian version should have the word \u2018number\u2019 in the campaign.<\/p>\n\n\n\n
Initially, a confused HTA did not know what to do. They did a whole bunch of ads that were approved by Pepsi and were going into production when Vibha Rishi (Pepsi) asked Anuja Chauhan to have another crack at it.<\/p>\n\n\n\n
Hrithik Roshan was endorsing Coke and Pepsi needed something good. A day before the presentation, Anuja and her team cracked it with “Mera Number Kab Aayega?” over the weekend.<\/p>\n\n\n\n
The commercial was wistful, plaintive, tad unrestrainable and Indian. The line was negative. The Indian promo was simple \u2013 winning prizes if the number under the crown gets picked in a lottery. The un- hero was Cyrus Broacha, who was a loser in the commercial, a brave thing for any brand to do. And unlike the usual Pepsi advertising, this film did not have any stars.<\/p>\n\n\n\n
A filler promo became a hit and went on for three years. This contrarian film resonated with the masses.<\/p>\n\n\n\n
Prahlad Kakkar shot the film(s).<\/p>\n\n\n\n