{"id":2362,"date":"2021-07-13T08:12:49","date_gmt":"2021-07-13T02:42:49","guid":{"rendered":"https:\/\/onlykutts.com\/?p=2362"},"modified":"2021-07-13T08:12:50","modified_gmt":"2021-07-13T02:42:50","slug":"the-times-of-india-a-day-in-the-life-of-india","status":"publish","type":"post","link":"https:\/\/onlykutts.com\/index.php\/2021\/07\/13\/the-times-of-india-a-day-in-the-life-of-india\/","title":{"rendered":"Iconic Ads: The Times of India &#8211; A Day in the Life of India"},"content":{"rendered":"\n<p>The Times of India is a paper that keeps a close track of the happenings in the country. It wanted to bring out the strength of the connection it had with the reader and establish the fact that it came with a heritage.<\/p>\n\n\n\n<p>Enterprise Nexus was the agency handling the creatives in the late 1990s. The first print advertisement was released with the line \u201cA Day in the Life of India\u201d written by Mohammed Khan. It had a sardonic approach to all the happenings in the country, spoofing the problems faced by the people. Hidden was the message that the change which people desire has to come from the people themselves.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"401\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/a-day-in-the-life-of-india-2.jpeg\" alt=\"\" data-id=\"2363\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/a-day-in-the-life-of-india-2.jpeg\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=2363\" class=\"wp-image-2363\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/a-day-in-the-life-of-india-2.jpeg 512w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/a-day-in-the-life-of-india-2-300x235.jpeg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/a-day-in-the-life-of-india-3-683x1024.jpg\" alt=\"\" data-id=\"2364\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/a-day-in-the-life-of-india-3.jpg\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=2364\" class=\"wp-image-2364\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/a-day-in-the-life-of-india-3-683x1024.jpg 683w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/a-day-in-the-life-of-india-3-200x300.jpg 200w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/a-day-in-the-life-of-india-3-768x1152.jpg 768w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/a-day-in-the-life-of-india-3.jpg 1000w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"637\" height=\"1024\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/a-day-in-the-life-of-india-637x1024.jpeg\" alt=\"\" data-id=\"2365\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/a-day-in-the-life-of-india.jpeg\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=2365\" class=\"wp-image-2365\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/a-day-in-the-life-of-india-637x1024.jpeg 637w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/a-day-in-the-life-of-india-187x300.jpeg 187w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/a-day-in-the-life-of-india-768x1235.jpeg 768w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/a-day-in-the-life-of-india.jpeg 873w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>It all started with press campaigns and ever since it has moved to the television media as well. Many famous creative persons have contributed to this \u2013 Raj Kamble, Bhupal Ramanathkar, Arun Kale, Zarwan Patel, Prashant Godbole, Freddy Birdy, Naved Akhtar, Prasoon Pandey, Abhijit Avasthi, Shivjeet Khullar, Agnello Dias and many more.<\/p>\n\n\n\n<p>Usually topical, the prevailing situation is highlighted. The creatives are usually \u2018a depiction of it can happen only in India.&#8217; It shows the foibles that are so Indian. And funnily enough, the people have accepted them.<\/p>\n\n\n\n<p>The Times of India chose to behave like a leader and not talk numbers. And the underlying objective was to communicate that \u2018nobody knows India, as well as The Times of India, does&#8217;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Times of India wanted to show it is the leader without explicitly saying so. It also wanted show the rappor with its readers.<\/p>\n","protected":false},"author":1,"featured_media":2366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[39,326,321,764],"class_list":["post-2362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertising","tag-enterprise-nexus","tag-mohammed-khan","tag-the-times-of-india"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Iconic Ads: The Times of India - A Day in the Life of India Point of View<\/title>\n<meta name=\"description\" content=\"Times of India wanted to bring out the strength of the connection it had with the reader and establish the fact that it came with a heritage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onlykutts.com\/index.php\/2021\/07\/13\/the-times-of-india-a-day-in-the-life-of-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iconic Ads: The Times of India - A Day in the Life of India Point of View\" \/>\n<meta property=\"og:description\" content=\"Times of India wanted to bring out the strength of the connection it had with the reader and establish the fact that it came with a heritage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/onlykutts.com\/index.php\/2021\/07\/13\/the-times-of-india-a-day-in-the-life-of-india\/\" \/>\n<meta property=\"og:site_name\" content=\"Point of View\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-13T02:42:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-13T02:42:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/toi.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"748\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vejay Anand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/onlykutts\" \/>\n<meta name=\"twitter:site\" content=\"@onlykutts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vejay Anand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/13\\\/the-times-of-india-a-day-in-the-life-of-india\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/13\\\/the-times-of-india-a-day-in-the-life-of-india\\\/\"},\"author\":{\"name\":\"Vejay Anand\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"headline\":\"Iconic Ads: The Times of India &#8211; 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