{"id":2346,"date":"2021-07-12T23:45:51","date_gmt":"2021-07-12T18:15:51","guid":{"rendered":"https:\/\/onlykutts.com\/?p=2346"},"modified":"2021-07-12T23:45:51","modified_gmt":"2021-07-12T18:15:51","slug":"bajaj-caliber-the-unshakeable","status":"publish","type":"post","link":"https:\/\/onlykutts.com\/index.php\/2021\/07\/12\/bajaj-caliber-the-unshakeable\/","title":{"rendered":"Iconic Ads: Bajaj Caliber &#8211; The Unshakeable"},"content":{"rendered":"\n<p>There was a time in the 90s when Chax Chakravarty and Pops Sridhar led Chaitra Leo Burnett into a series of great campaigns.<\/p>\n\n\n\n<p>Kawasaki Bajaj developed a 4 stroke bike which was an improvement on the 4S. It was lightweight and had great fuel efficiency. It was also to counter the might of Hero Honda Splendor in particular.<\/p>\n\n\n\n<p>Leo Burnett decided to avoid advertising that was product features and functional benefits-oriented.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/caliber.jpg\" alt=\"\" class=\"wp-image-2348\" width=\"585\" height=\"375\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/caliber.jpg 468w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/caliber-300x192.jpg 300w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/><\/figure><\/div>\n\n\n\n<p>The great insight was Loser\u2019s Pride. The brand took an emotional route. The advertising was about a great attitude and the unshakable character in the face of adversity, taking things in his stride and moving on.<\/p>\n\n\n\n<p>The person behind this idea was Agnello Dias. This print campaign was one of those campaigns which were sold by Bajaj at one of the auto fairs.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Iconic Ads - Kawasaki Bajaj Caliber The Unshakable\" width=\"768\" height=\"576\" src=\"https:\/\/www.youtube.com\/embed\/Gi99us2VODQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The music for the film was by Shankar Mahadevan.<\/p>\n\n\n\n<p>The campaign was one of the primary drivers for Caliber selling 1 lakh units in the first year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There was a time in the 90s when Chax Chakravarty and Pops Sridhar led Chaitra Leo Burnett into a series of great campaigns. Kawasaki Bajaj developed a 4 stroke bike which was an improvement on the 4S. It was lightweight and had great fuel efficiency. It was also to counter the might of Hero Honda &hellip; <\/p>\n<p><a href=\"https:\/\/onlykutts.com\/index.php\/2021\/07\/12\/bajaj-caliber-the-unshakeable\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Iconic Ads: Bajaj Caliber &#8211; The Unshakeable&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[39,658,754,755],"class_list":["post-2346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertising","tag-agnello-dias","tag-bajaj-caliber","tag-chaitra-leo-burnett"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Iconic Ads: Bajaj Caliber - The Unshakeable Point of View<\/title>\n<meta name=\"description\" content=\"The advertising was about a great attitude and the unshakable character in the face of adversity, taking things in his stride and moving on.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onlykutts.com\/index.php\/2021\/07\/12\/bajaj-caliber-the-unshakeable\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iconic Ads: Bajaj Caliber - The Unshakeable Point of View\" \/>\n<meta property=\"og:description\" content=\"The advertising was about a great attitude and the unshakable character in the face of adversity, taking things in his stride and moving on.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/onlykutts.com\/index.php\/2021\/07\/12\/bajaj-caliber-the-unshakeable\/\" \/>\n<meta property=\"og:site_name\" content=\"Point of View\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-12T18:15:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/bajaj-caliber.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vejay Anand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/onlykutts\" \/>\n<meta name=\"twitter:site\" content=\"@onlykutts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vejay Anand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/12\\\/bajaj-caliber-the-unshakeable\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/12\\\/bajaj-caliber-the-unshakeable\\\/\"},\"author\":{\"name\":\"Vejay Anand\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"headline\":\"Iconic Ads: Bajaj Caliber &#8211; 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