Pranav Adani at Adani Wilmar was looking for something different for the Fortune range of cooking oils to rejuvenate it.<\/p>\n\n\n\n
In 2014, his brief to Piyush Pandey at Ogilvy was simple but difficult \u2013 \u201cSabko Rula De Yaar. Aisa Kuchh Banaa Ki Vah ad Na Lage\u201d. He also added \u201cBahut Samosa Tal Liye, Ab Aisa Kuchh Karo Jo Pahunche Kahin\u201d.<\/p>\n\n\n\n
This was to be shown online.<\/p>\n\n\n\n
Piyush weaves slices of life into the films which move people. He was again inspired by his mother. Piyush\u2019s mother makes the tastiest Marwadi food which had dollops of love. His love for the food cooked by his mother resulted in the film. So is the case for most people because Ghar Ka Khana, Ghar Ka Khana Hota Hai!<\/p>\n\n\n\n
Unlike the typical cooking films which usually have delicacies and kids appreciating mother’s food, this one pulled at the heartstrings.<\/p>\n\n\n\n
Piyush had informed the client that this film would have a long duration to build it up and feel the tension between the main characters. Also, the persuasion by the grandmother had to be shown too. The Adani team had agreed to this on the assurance that this film would be memorable.<\/p>\n\n\n\n
Piyush and his colleague Sukesh Nayak brought in Vivek Kakkad, and together, they worked on a detailed script and dialogue. The film was shot in an unused army hospital in Budapest as getting an empty hospital in India was impossible plus all permissions! Even before the shoot was complete, the Hungarian crew started crying even without knowing the language. Ogilvy knew!<\/p>\n\n\n\n
Editing was a big challenge and after multiple marathon sessions, the duration was 4 mins 38 secs long!<\/p>\n\n\n\n