{"id":2246,"date":"2021-07-11T22:33:50","date_gmt":"2021-07-11T17:03:50","guid":{"rendered":"https:\/\/onlykutts.com\/?p=2246"},"modified":"2021-07-11T22:33:51","modified_gmt":"2021-07-11T17:03:51","slug":"center-shock-hila-ke-rakh-de","status":"publish","type":"post","link":"https:\/\/onlykutts.com\/index.php\/2021\/07\/11\/center-shock-hila-ke-rakh-de\/","title":{"rendered":"Iconic Ads: Center Shock &#8211; Hila Ke Rakh De"},"content":{"rendered":"\n<p>One day Ashok Dhingra and Sameer Suneja went to meet Piyush Pandey with a new candy. They said they had a great product, and Ogilvy needed to make a great advertisement.<\/p>\n\n\n\n<p>Piyush decided to try the candy called Center Shock. He bit into and the sourness of the product hit him, and he exclaimed &#8216;Hila Ke Rakh De.&#8217; Ashok and Sameer said great! They decided to go ahead with the distribution with the line which Piyush had just exclaimed.<\/p>\n\n\n\n<p>They asked Piyush now to make a commercial with the line. The brief could not have been simpler. Translate the core of the brand simply. Make it fun, quirky and unforgettable &#8211; \u2018shockingly different&#8217;.<\/p>\n\n\n\n<p>Abhijit Avasthi thought about the idea, and Prasoon Pandey shot the film. It communicated in a bizarre yet funny way, the liquid-filled chewing gum which \u2018shook you up\u2019<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Iconic Indian Ads - Center Shock - Hila Ke Rakh De\" width=\"768\" height=\"576\" src=\"https:\/\/www.youtube.com\/embed\/LgNf-9-dl8E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The casting was very important. They got Honey Shahi to be the old-fashioned barber. They were looking around for someone who looked goofy and funny for the customer role, and they found him in a lighting assistant, Varun. Varun did not know how to act. They placed a one-way mirror, and a bored Varun created all those faces which they recorded without his knowledge.<\/p>\n\n\n\n<p>All the sounds and voice over were by Chetan Shashital. Music was by Ehsaan Noorani and Loy Mendonca<\/p>\n\n\n\n<p>Hila Diya!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>he brief could not have been simpler. Translate the core of the brand simply. Make it fun, quirky and unforgettable<\/p>\n","protected":false},"author":1,"featured_media":2247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[335,39,682,605,334],"class_list":["post-2246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-abhijit-avasthi","tag-advertising","tag-happydent","tag-mccann","tag-prasoon-pandey"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Iconic Ads: Center Shock - Hila Ke Rakh De Point of View<\/title>\n<meta name=\"description\" content=\"he brief could not have been simpler. Translate the core of the brand simply. 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