{"id":2230,"date":"2021-07-11T18:28:23","date_gmt":"2021-07-11T12:58:23","guid":{"rendered":"https:\/\/onlykutts.com\/?p=2230"},"modified":"2021-07-11T18:28:24","modified_gmt":"2021-07-11T12:58:24","slug":"hexit-how-to-kill-a-mosquito","status":"publish","type":"post","link":"https:\/\/onlykutts.com\/index.php\/2021\/07\/11\/hexit-how-to-kill-a-mosquito\/","title":{"rendered":"Iconic Ads: Hexit &#8211; How to Kill a Mosquito"},"content":{"rendered":"\n<p>&nbsp;In the mid-90s, the German MNC Hoechst was marketing an insect repellent Hexit in India<\/p>\n\n\n\n<p>SSCB Lintas was managing the advertising.<\/p>\n\n\n\n<p>Ryan Menezes was the creative director. Ryan used to get ideas for advertising for various products and brands. These ideas were then translated into thumbnails\/ scribbles and stored in a book. One of these ideas was for a mosquito repellent<\/p>\n\n\n\n<p>His colleague, Sameer Goswami saw the scribble and suggested they show it to Hexit.&nbsp;<\/p>\n\n\n\n<p>Ryan got photographer Sanjiv Angne to shoot Ryan\u2019s hands, art directed it and created a layout.<\/p>\n\n\n\n<p>The layout was presented to the client at Hoechst, and they loved it.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"417\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/Hexit2.jpg\" alt=\"\" class=\"wp-image-2231\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/Hexit2.jpg 600w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/Hexit2-300x209.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p>Ryan says&nbsp; \u201cI believe what made this ad clutter-breaking was the fact that it was probably one of the first interactive ads ever. It was also simple, unexpected, and rewarded the viewer with a laugh while delivering the message.\u201d&nbsp;<\/p>\n\n\n\n<p>Oh! yes! How to kill a mosquito got a Cannes Gold<\/p>\n\n\n\n<p>And the client got a promotion too!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ryan used to get ideas for advertising for various products and brands. One of these ideas was for a mosquito repellent<\/p>\n","protected":false},"author":1,"featured_media":2232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[39,680,679,681],"class_list":["post-2230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertising","tag-hexit","tag-ryan-menezes","tag-sscb-lintas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Iconic Ads: Hexit - How to Kill a Mosquito Point of View<\/title>\n<meta name=\"description\" content=\"Ryan used to get ideas for advertising for various products and brands. One of these ideas was for a mosquito repellent and used for Hexit\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onlykutts.com\/index.php\/2021\/07\/11\/hexit-how-to-kill-a-mosquito\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iconic Ads: Hexit - How to Kill a Mosquito Point of View\" \/>\n<meta property=\"og:description\" content=\"Ryan used to get ideas for advertising for various products and brands. One of these ideas was for a mosquito repellent and used for Hexit\" \/>\n<meta property=\"og:url\" content=\"https:\/\/onlykutts.com\/index.php\/2021\/07\/11\/hexit-how-to-kill-a-mosquito\/\" \/>\n<meta property=\"og:site_name\" content=\"Point of View\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-11T12:58:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-11T12:58:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/pexels-anuj-4189472-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vejay Anand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/onlykutts\" \/>\n<meta name=\"twitter:site\" content=\"@onlykutts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vejay Anand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/11\\\/hexit-how-to-kill-a-mosquito\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/11\\\/hexit-how-to-kill-a-mosquito\\\/\"},\"author\":{\"name\":\"Vejay Anand\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"headline\":\"Iconic Ads: Hexit &#8211; How to Kill a Mosquito\",\"datePublished\":\"2021-07-11T12:58:23+00:00\",\"dateModified\":\"2021-07-11T12:58:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/11\\\/hexit-how-to-kill-a-mosquito\\\/\"},\"wordCount\":176,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"image\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/11\\\/hexit-how-to-kill-a-mosquito\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/pexels-anuj-4189472-scaled.jpg\",\"keywords\":[\"advertising\",\"hexit\",\"Ryan Menezes\",\"SSCB Lintas\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/11\\\/hexit-how-to-kill-a-mosquito\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/11\\\/hexit-how-to-kill-a-mosquito\\\/\",\"url\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/11\\\/hexit-how-to-kill-a-mosquito\\\/\",\"name\":\"Iconic Ads: Hexit - How to Kill a Mosquito Point of View\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/11\\\/hexit-how-to-kill-a-mosquito\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/11\\\/hexit-how-to-kill-a-mosquito\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/pexels-anuj-4189472-scaled.jpg\",\"datePublished\":\"2021-07-11T12:58:23+00:00\",\"dateModified\":\"2021-07-11T12:58:24+00:00\",\"description\":\"Ryan used to get ideas for advertising for various products and brands. One of these ideas was for a mosquito repellent and used for Hexit\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/11\\\/hexit-how-to-kill-a-mosquito\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/11\\\/hexit-how-to-kill-a-mosquito\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/11\\\/hexit-how-to-kill-a-mosquito\\\/#primaryimage\",\"url\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/pexels-anuj-4189472-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/pexels-anuj-4189472-scaled.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/11\\\/hexit-how-to-kill-a-mosquito\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/onlykutts.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Iconic Ads: Hexit &#8211; How to Kill a Mosquito\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#website\",\"url\":\"https:\\\/\\\/onlykutts.com\\\/\",\"name\":\"Point of View\",\"description\":\"Business &amp; Marketing Thoughts\",\"publisher\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/onlykutts.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\",\"name\":\"Vejay Anand\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g\",\"caption\":\"Vejay Anand\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g\"},\"description\":\"For consultation and advice - https:\\\/\\\/topmate.io\\\/vejay_anand_s\",\"sameAs\":[\"http:\\\/\\\/onlykutts.com\",\"https:\\\/\\\/www.instagram.com\\\/onlykutts_pointofview\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/onlykutts\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/onlykutts\",\"https:\\\/\\\/www.youtube.com\\\/@SVejayAnand\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Iconic Ads: Hexit - How to Kill a Mosquito Point of View","description":"Ryan used to get ideas for advertising for various products and brands. One of these ideas was for a mosquito repellent and used for Hexit","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/onlykutts.com\/index.php\/2021\/07\/11\/hexit-how-to-kill-a-mosquito\/","og_locale":"en_US","og_type":"article","og_title":"Iconic Ads: Hexit - How to Kill a Mosquito Point of View","og_description":"Ryan used to get ideas for advertising for various products and brands. One of these ideas was for a mosquito repellent and used for Hexit","og_url":"https:\/\/onlykutts.com\/index.php\/2021\/07\/11\/hexit-how-to-kill-a-mosquito\/","og_site_name":"Point of View","article_published_time":"2021-07-11T12:58:23+00:00","article_modified_time":"2021-07-11T12:58:24+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/pexels-anuj-4189472-scaled.jpg","type":"image\/jpeg"}],"author":"Vejay Anand","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/onlykutts","twitter_site":"@onlykutts","twitter_misc":{"Written by":"Vejay Anand","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/onlykutts.com\/index.php\/2021\/07\/11\/hexit-how-to-kill-a-mosquito\/#article","isPartOf":{"@id":"https:\/\/onlykutts.com\/index.php\/2021\/07\/11\/hexit-how-to-kill-a-mosquito\/"},"author":{"name":"Vejay Anand","@id":"https:\/\/onlykutts.com\/#\/schema\/person\/c6940b43e5f6dbe5a3a0c4f8541ec277"},"headline":"Iconic Ads: Hexit &#8211; How to Kill a Mosquito","datePublished":"2021-07-11T12:58:23+00:00","dateModified":"2021-07-11T12:58:24+00:00","mainEntityOfPage":{"@id":"https:\/\/onlykutts.com\/index.php\/2021\/07\/11\/hexit-how-to-kill-a-mosquito\/"},"wordCount":176,"commentCount":0,"publisher":{"@id":"https:\/\/onlykutts.com\/#\/schema\/person\/c6940b43e5f6dbe5a3a0c4f8541ec277"},"image":{"@id":"https:\/\/onlykutts.com\/index.php\/2021\/07\/11\/hexit-how-to-kill-a-mosquito\/#primaryimage"},"thumbnailUrl":"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/pexels-anuj-4189472-scaled.jpg","keywords":["advertising","hexit","Ryan Menezes","SSCB Lintas"],"articleSection":["Advertising"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/onlykutts.com\/index.php\/2021\/07\/11\/hexit-how-to-kill-a-mosquito\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/onlykutts.com\/index.php\/2021\/07\/11\/hexit-how-to-kill-a-mosquito\/","url":"https:\/\/onlykutts.com\/index.php\/2021\/07\/11\/hexit-how-to-kill-a-mosquito\/","name":"Iconic Ads: Hexit - How to Kill a Mosquito Point of View","isPartOf":{"@id":"https:\/\/onlykutts.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/onlykutts.com\/index.php\/2021\/07\/11\/hexit-how-to-kill-a-mosquito\/#primaryimage"},"image":{"@id":"https:\/\/onlykutts.com\/index.php\/2021\/07\/11\/hexit-how-to-kill-a-mosquito\/#primaryimage"},"thumbnailUrl":"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/pexels-anuj-4189472-scaled.jpg","datePublished":"2021-07-11T12:58:23+00:00","dateModified":"2021-07-11T12:58:24+00:00","description":"Ryan used to get ideas for advertising for various products and brands. One of these ideas was for a mosquito repellent and used for Hexit","breadcrumb":{"@id":"https:\/\/onlykutts.com\/index.php\/2021\/07\/11\/hexit-how-to-kill-a-mosquito\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/onlykutts.com\/index.php\/2021\/07\/11\/hexit-how-to-kill-a-mosquito\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/onlykutts.com\/index.php\/2021\/07\/11\/hexit-how-to-kill-a-mosquito\/#primaryimage","url":"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/pexels-anuj-4189472-scaled.jpg","contentUrl":"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/pexels-anuj-4189472-scaled.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/onlykutts.com\/index.php\/2021\/07\/11\/hexit-how-to-kill-a-mosquito\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/onlykutts.com\/"},{"@type":"ListItem","position":2,"name":"Iconic Ads: Hexit &#8211; How to Kill a Mosquito"}]},{"@type":"WebSite","@id":"https:\/\/onlykutts.com\/#website","url":"https:\/\/onlykutts.com\/","name":"Point of View","description":"Business &amp; Marketing Thoughts","publisher":{"@id":"https:\/\/onlykutts.com\/#\/schema\/person\/c6940b43e5f6dbe5a3a0c4f8541ec277"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/onlykutts.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/onlykutts.com\/#\/schema\/person\/c6940b43e5f6dbe5a3a0c4f8541ec277","name":"Vejay Anand","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g","caption":"Vejay Anand"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g"},"description":"For consultation and advice - https:\/\/topmate.io\/vejay_anand_s","sameAs":["http:\/\/onlykutts.com","https:\/\/www.instagram.com\/onlykutts_pointofview\/","https:\/\/www.linkedin.com\/in\/onlykutts\/","https:\/\/x.com\/https:\/\/twitter.com\/onlykutts","https:\/\/www.youtube.com\/@SVejayAnand"]}]}},"_links":{"self":[{"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/posts\/2230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/comments?post=2230"}],"version-history":[{"count":0,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/posts\/2230\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/media\/2232"}],"wp:attachment":[{"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/media?parent=2230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/categories?post=2230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/tags?post=2230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}