{"id":2209,"date":"2021-07-11T09:30:33","date_gmt":"2021-07-11T04:00:33","guid":{"rendered":"https:\/\/onlykutts.com\/?p=2209"},"modified":"2021-07-11T09:30:34","modified_gmt":"2021-07-11T04:00:34","slug":"pepsi-hi-i-am-sanjana","status":"publish","type":"post","link":"https:\/\/onlykutts.com\/index.php\/2021\/07\/11\/pepsi-hi-i-am-sanjana\/","title":{"rendered":"Iconic Ads: Pepsi &#8211; Hi, I Am Sanjana"},"content":{"rendered":"\n<p>1993, post-liberalization, cable television was taking off.<\/p>\n\n\n\n<p>Entertainment had changed and there was more of it. The younger consumers were demanding and brand conscious.<\/p>\n\n\n\n<p>Pepsi Vs Coke had not yet happened but Coke was due for a launch. The tussle was Pepsi Vs Thums Up.<\/p>\n\n\n\n<p>Pepsi\u2019s initial campaigns were successful (Right Choice etc.). Now was the time to bring in a popular star \u2013 and it was Aamir Khan, loved by the youth and a reflection of them. Opposite him were two girls who were not famous.<\/p>\n\n\n\n<p>Aamir got soaked, battered, locked out. All for getting a Pepsi and then Sanju happened!<\/p>\n\n\n\n<p>A fantasy for many, reality for Aamir!<\/p>\n\n\n\n<p>Pepsi was selling a dream to the youth through an unrealistic situation. And it worked with the celebrity status of Aamir, the attractiveness of the girls, the chemistry between the three, sexual appeal, humour, a good storyline and lots of entertainment; without taking away the fact that the hero was Pepsi!<\/p>\n\n\n\n<p>The underlying message was Pepsi was the right choice &#8211; for success (of different kinds).<\/p>\n\n\n\n<p>The HTA team led by Abhinav Dhar and included Mehernosh Shapoorjee did a great job of adapting the Pepsi commercial made in the U.S. with Michael J. Fox. It was directed by Prahlad Kakkar.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Iconic Ads - Lehar Pepsi - Sanju\" width=\"768\" height=\"576\" src=\"https:\/\/www.youtube.com\/embed\/pFvg8kE-TnM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>One girl was Ritu Chaudhuri and Sanju was Aishwarya Rai. Aishwarya was launched by Prahlad in this commercial (pre-Miss World days).<\/p>\n\n\n\n<p>Before launching Aishwarya Rai, the agency wanted to look at one more option, but Kakkar told them: \u201cI am sorry; they don\u2019t make them in twos. We need Aishwarya as Sanjana. There are no options.\u201d BTW Aishwarya took 21 takes for this shot! She was a newbie then and was very nervous.<\/p>\n\n\n\n<p>The rest is history.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pepsi was selling a dream to the youth through an unrealistic situation. The underlying message was Pepsi was the right choice &#8211; for success <\/p>\n","protected":false},"author":1,"featured_media":2210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[663,369,664,378,379],"class_list":["post-2209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-aishwarya-rai","tag-jwt","tag-mahima-chaudhuri","tag-pepsi","tag-prahlad-kakkar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Iconic Ads: Pepsi - Hi, I Am Sanjana Point of View<\/title>\n<meta name=\"description\" content=\"Pepsi was selling a dream to the youth through an unrealistic situation. 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The underlying message was Pepsi was the right choice - for success\" \/>\n<meta property=\"og:url\" content=\"https:\/\/onlykutts.com\/index.php\/2021\/07\/11\/pepsi-hi-i-am-sanjana\/\" \/>\n<meta property=\"og:site_name\" content=\"Point of View\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-11T04:00:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-11T04:00:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/pepsi.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vejay Anand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/onlykutts\" \/>\n<meta name=\"twitter:site\" content=\"@onlykutts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vejay Anand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/11\\\/pepsi-hi-i-am-sanjana\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/11\\\/pepsi-hi-i-am-sanjana\\\/\"},\"author\":{\"name\":\"Vejay Anand\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"headline\":\"Iconic Ads: Pepsi &#8211; Hi, I Am Sanjana\",\"datePublished\":\"2021-07-11T04:00:33+00:00\",\"dateModified\":\"2021-07-11T04:00:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/11\\\/pepsi-hi-i-am-sanjana\\\/\"},\"wordCount\":299,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"image\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/11\\\/pepsi-hi-i-am-sanjana\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/pepsi.jpeg\",\"keywords\":[\"aishwarya rai\",\"jwt\",\"mahima chaudhuri\",\"pepsi\",\"Prahlad Kakkar\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/11\\\/pepsi-hi-i-am-sanjana\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/11\\\/pepsi-hi-i-am-sanjana\\\/\",\"url\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/11\\\/pepsi-hi-i-am-sanjana\\\/\",\"name\":\"Iconic Ads: Pepsi - Hi, I Am Sanjana Point of View\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/11\\\/pepsi-hi-i-am-sanjana\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/11\\\/pepsi-hi-i-am-sanjana\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/pepsi.jpeg\",\"datePublished\":\"2021-07-11T04:00:33+00:00\",\"dateModified\":\"2021-07-11T04:00:34+00:00\",\"description\":\"Pepsi was selling a dream to the youth through an unrealistic situation. 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