Zandu Balm, based on ayurvedic concepts, with a blend of natural ingredients, was introduced in the 1930s. People began to believe in its efficacy and multipurpose use as a pain relief balm as they began to use it, which culminated in a lot of word-of-mouth advertising. <\/p>\n\n\n\n
In India, the use of balms is very popular. Zandu Balm is an important analgesic for muscular aches and pains apart from being a remedy for headache and nasal congestion.
It is known as a general-purpose item rather than a pharmaceutical one. <\/p>\n\n\n\n
Later on, it became a very personal product. People began to use it as a stress reliever in addition to a pain reliever. One of the reasons for this is its effective and calming smell.<\/p>\n\n\n\n
During the 90s, Ulka decided to position the brand properly. There was competition from Iodex (Ooh, aah, ouch), Amrutanjan (It’s gone, Poye Poch) etc. <\/p>\n\n\n\n
The usage of the balm was by people from all socioeconomic backgrounds. <\/p>\n\n\n\n
It was determined that Zandu Balm would not focus on just back pain, cold or headache but to offer itself as a universal remedy for pain relief. It took the higher ground of \u2018relief from all troubles\u2019. <\/p>\n\n\n\n
Under the leadership of Shashi Sinha for strategy, the now-famous line\/jingle was created by Rajendra Chura – Zandu Balm, Zandu Balm, Pidahari balm. The music was given by Ashok Patki.<\/p>\n\n\n\n