{"id":2136,"date":"2021-07-10T18:05:00","date_gmt":"2021-07-10T12:35:00","guid":{"rendered":"https:\/\/onlykutts.com\/?p=2136"},"modified":"2021-07-10T18:05:01","modified_gmt":"2021-07-10T12:35:01","slug":"tata-safari-reclaim-your-life","status":"publish","type":"post","link":"https:\/\/onlykutts.com\/index.php\/2021\/07\/10\/tata-safari-reclaim-your-life\/","title":{"rendered":"Iconic Ads: Tata Safari &#8211; Reclaim Your Life"},"content":{"rendered":"\n<p>In the early 2000s, Tata Safari sales had hit a trough. They were to launch a new variant Dicor.<\/p>\n\n\n\n<p>The brief went to Ogilvy &#8211; Dicor was power (people felt that Safari was underpowered till then).<\/p>\n\n\n\n<p>Ogilvy came up with something but Rajiv Dube, head of passenger cars, Tata Motors, recommended that they experience Dicor. <\/p>\n\n\n\n<p>The Ogilvy team drove it and realised there was a huge difference in power. And they needed to do something bigger!<\/p>\n\n\n\n<p>Power is seen by customers as pick up or speed. And in Dicor, it felt that power was being transferred from the vehicle to the driver.<\/p>\n\n\n\n<p>For vehicles like these, imagery is very important. Customers visit showrooms because of the imagery associated with the cars.<\/p>\n\n\n\n<p>Ogilvy spoke to potential customers between 30 -35 years who are achievers, to gain imagery\/philosophy around the car. They were asked if they were happy professionally and personally. Many replied if given the chance they would go back to their passion\/ dreams! In this world, people make compromises and forget one\u2019s hidden dreams.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/tata-safari.jpg\" alt=\"\" data-id=\"2137\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/tata-safari.jpg\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=2137\" class=\"wp-image-2137\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/tata-safari.jpg 400w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/tata-safari-300x225.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"775\" height=\"462\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/tata-safari-2.png\" alt=\"\" data-id=\"2138\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/tata-safari-2.png\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=2138\" class=\"wp-image-2138\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/tata-safari-2.png 775w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/tata-safari-2-300x179.png 300w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/tata-safari-2-768x458.png 768w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>The line \u2014 Reclaim your life \u2014 was by Louella Rebello. At 2 AM, while sitting in a conference room at the office, it struck her. The line came out of a lot of personal angst accrued over the years as she spent more time working\u2026than living. For the campaign, she was guided by Sagar Mahabaleshwarkar. Rakesh Pandit collaborated in the art direction.<\/p>\n\n\n\n<p>Ram Sampath worked on a track from the movie Requiem for a Dream. The film was shot by Abhinay Deo, who created the famous jump-shot of the Safari!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Iconic Ads - Tata Safari Dicor -  Reclaim your life\" width=\"768\" height=\"576\" src=\"https:\/\/www.youtube.com\/embed\/viqYjOdVfa8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Both the advertising and the SUV were a hit and sales increased. <\/p>\n\n\n\n<p>It shook people out of their comfort zones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>People make compromises and given the chance they would go back to following their passion or dreams! <\/p>\n","protected":false},"author":1,"featured_media":2139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[637,39,636,256,635],"class_list":["post-2136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-abhinay-deo","tag-advertising","tag-louella-rebello","tag-ogilvy","tag-tata-safari"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Iconic Ads: Tata Safari - Reclaim Your Life Point of View<\/title>\n<meta name=\"description\" content=\"People make compromises and given the chance they would go back to following their passion or dreams!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onlykutts.com\/index.php\/2021\/07\/10\/tata-safari-reclaim-your-life\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iconic Ads: Tata Safari - Reclaim Your Life Point of View\" \/>\n<meta property=\"og:description\" content=\"People make compromises and given the chance they would go back to following their passion or dreams!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/onlykutts.com\/index.php\/2021\/07\/10\/tata-safari-reclaim-your-life\/\" \/>\n<meta property=\"og:site_name\" content=\"Point of View\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-10T12:35:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-10T12:35:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/tata-safari-dicor-3.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vejay Anand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/onlykutts\" \/>\n<meta name=\"twitter:site\" content=\"@onlykutts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vejay Anand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/10\\\/tata-safari-reclaim-your-life\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/10\\\/tata-safari-reclaim-your-life\\\/\"},\"author\":{\"name\":\"Vejay Anand\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"headline\":\"Iconic Ads: Tata Safari &#8211; Reclaim Your Life\",\"datePublished\":\"2021-07-10T12:35:00+00:00\",\"dateModified\":\"2021-07-10T12:35:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/10\\\/tata-safari-reclaim-your-life\\\/\"},\"wordCount\":296,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"image\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/10\\\/tata-safari-reclaim-your-life\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/tata-safari-dicor-3.jpeg\",\"keywords\":[\"abhinay deo\",\"advertising\",\"louella rebello\",\"ogilvy\",\"Tata Safari\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/10\\\/tata-safari-reclaim-your-life\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/10\\\/tata-safari-reclaim-your-life\\\/\",\"url\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/10\\\/tata-safari-reclaim-your-life\\\/\",\"name\":\"Iconic Ads: Tata Safari - Reclaim Your Life Point of View\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/10\\\/tata-safari-reclaim-your-life\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/10\\\/tata-safari-reclaim-your-life\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/tata-safari-dicor-3.jpeg\",\"datePublished\":\"2021-07-10T12:35:00+00:00\",\"dateModified\":\"2021-07-10T12:35:01+00:00\",\"description\":\"People make compromises and given the chance they would go back to following their passion or dreams!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/10\\\/tata-safari-reclaim-your-life\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/10\\\/tata-safari-reclaim-your-life\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/10\\\/tata-safari-reclaim-your-life\\\/#primaryimage\",\"url\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/tata-safari-dicor-3.jpeg\",\"contentUrl\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/tata-safari-dicor-3.jpeg\",\"width\":1024,\"height\":768},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/10\\\/tata-safari-reclaim-your-life\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/onlykutts.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Iconic Ads: Tata Safari &#8211; Reclaim Your Life\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#website\",\"url\":\"https:\\\/\\\/onlykutts.com\\\/\",\"name\":\"Point of View\",\"description\":\"Business &amp; Marketing Thoughts\",\"publisher\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/onlykutts.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\",\"name\":\"Vejay Anand\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g\",\"caption\":\"Vejay Anand\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g\"},\"description\":\"For consultation and advice - https:\\\/\\\/topmate.io\\\/vejay_anand_s\",\"sameAs\":[\"http:\\\/\\\/onlykutts.com\",\"https:\\\/\\\/www.instagram.com\\\/onlykutts_pointofview\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/onlykutts\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/onlykutts\",\"https:\\\/\\\/www.youtube.com\\\/@SVejayAnand\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Iconic Ads: Tata Safari - Reclaim Your Life Point of View","description":"People make compromises and given the chance they would go back to following their passion or dreams!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/onlykutts.com\/index.php\/2021\/07\/10\/tata-safari-reclaim-your-life\/","og_locale":"en_US","og_type":"article","og_title":"Iconic Ads: Tata Safari - Reclaim Your Life Point of View","og_description":"People make compromises and given the chance they would go back to following their passion or dreams!","og_url":"https:\/\/onlykutts.com\/index.php\/2021\/07\/10\/tata-safari-reclaim-your-life\/","og_site_name":"Point of View","article_published_time":"2021-07-10T12:35:00+00:00","article_modified_time":"2021-07-10T12:35:01+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/tata-safari-dicor-3.jpeg","type":"image\/jpeg"}],"author":"Vejay Anand","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/onlykutts","twitter_site":"@onlykutts","twitter_misc":{"Written by":"Vejay Anand","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/onlykutts.com\/index.php\/2021\/07\/10\/tata-safari-reclaim-your-life\/#article","isPartOf":{"@id":"https:\/\/onlykutts.com\/index.php\/2021\/07\/10\/tata-safari-reclaim-your-life\/"},"author":{"name":"Vejay Anand","@id":"https:\/\/onlykutts.com\/#\/schema\/person\/c6940b43e5f6dbe5a3a0c4f8541ec277"},"headline":"Iconic Ads: Tata Safari &#8211; Reclaim Your Life","datePublished":"2021-07-10T12:35:00+00:00","dateModified":"2021-07-10T12:35:01+00:00","mainEntityOfPage":{"@id":"https:\/\/onlykutts.com\/index.php\/2021\/07\/10\/tata-safari-reclaim-your-life\/"},"wordCount":296,"commentCount":0,"publisher":{"@id":"https:\/\/onlykutts.com\/#\/schema\/person\/c6940b43e5f6dbe5a3a0c4f8541ec277"},"image":{"@id":"https:\/\/onlykutts.com\/index.php\/2021\/07\/10\/tata-safari-reclaim-your-life\/#primaryimage"},"thumbnailUrl":"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/tata-safari-dicor-3.jpeg","keywords":["abhinay deo","advertising","louella rebello","ogilvy","Tata Safari"],"articleSection":["Advertising"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/onlykutts.com\/index.php\/2021\/07\/10\/tata-safari-reclaim-your-life\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/onlykutts.com\/index.php\/2021\/07\/10\/tata-safari-reclaim-your-life\/","url":"https:\/\/onlykutts.com\/index.php\/2021\/07\/10\/tata-safari-reclaim-your-life\/","name":"Iconic Ads: Tata Safari - Reclaim Your Life Point of View","isPartOf":{"@id":"https:\/\/onlykutts.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/onlykutts.com\/index.php\/2021\/07\/10\/tata-safari-reclaim-your-life\/#primaryimage"},"image":{"@id":"https:\/\/onlykutts.com\/index.php\/2021\/07\/10\/tata-safari-reclaim-your-life\/#primaryimage"},"thumbnailUrl":"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/tata-safari-dicor-3.jpeg","datePublished":"2021-07-10T12:35:00+00:00","dateModified":"2021-07-10T12:35:01+00:00","description":"People make compromises and given the chance they would go back to following their passion or dreams!","breadcrumb":{"@id":"https:\/\/onlykutts.com\/index.php\/2021\/07\/10\/tata-safari-reclaim-your-life\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/onlykutts.com\/index.php\/2021\/07\/10\/tata-safari-reclaim-your-life\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/onlykutts.com\/index.php\/2021\/07\/10\/tata-safari-reclaim-your-life\/#primaryimage","url":"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/tata-safari-dicor-3.jpeg","contentUrl":"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/tata-safari-dicor-3.jpeg","width":1024,"height":768},{"@type":"BreadcrumbList","@id":"https:\/\/onlykutts.com\/index.php\/2021\/07\/10\/tata-safari-reclaim-your-life\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/onlykutts.com\/"},{"@type":"ListItem","position":2,"name":"Iconic Ads: Tata Safari &#8211; Reclaim Your Life"}]},{"@type":"WebSite","@id":"https:\/\/onlykutts.com\/#website","url":"https:\/\/onlykutts.com\/","name":"Point of View","description":"Business &amp; Marketing Thoughts","publisher":{"@id":"https:\/\/onlykutts.com\/#\/schema\/person\/c6940b43e5f6dbe5a3a0c4f8541ec277"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/onlykutts.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/onlykutts.com\/#\/schema\/person\/c6940b43e5f6dbe5a3a0c4f8541ec277","name":"Vejay Anand","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g","caption":"Vejay Anand"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/6a5788ca9a99c3fac4b196816d5e132c3e106478e567ea00da53a4470b6bc221?s=96&d=mm&r=g"},"description":"For consultation and advice - https:\/\/topmate.io\/vejay_anand_s","sameAs":["http:\/\/onlykutts.com","https:\/\/www.instagram.com\/onlykutts_pointofview\/","https:\/\/www.linkedin.com\/in\/onlykutts\/","https:\/\/x.com\/https:\/\/twitter.com\/onlykutts","https:\/\/www.youtube.com\/@SVejayAnand"]}]}},"_links":{"self":[{"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/posts\/2136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/comments?post=2136"}],"version-history":[{"count":0,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/posts\/2136\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/media\/2139"}],"wp:attachment":[{"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/media?parent=2136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/categories?post=2136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlykutts.com\/index.php\/wp-json\/wp\/v2\/tags?post=2136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}