One of the highlights of cars from Maruti was fuel efficiency. When the research was conducted, fuel efficiency came right on top!<\/p>\n\n\n\n
Capital was briefed on showcasing this.<\/p>\n\n\n\n
Candy aka Arvind Pal Singh, the art director, came up with the idea of a kid with a toy car and the Punjabi line ‘Papa ki Karaan, petrol Khatam hi ni Hunda’. He was guided by creative head Parashuraman who had suggested they get a Sikh kid.<\/p>\n\n\n\n
The kid in the colourful Pagdi with his real-life dad became such a hit that they were used even for on the ground promotions.<\/p>\n\n\n\n
Apart from being entertaining, the feeling of reassurance from Maruti comes right through. The commercial ended with \u2018 Count on Us\u2019. It gave confidence to customers on the core Maruti proposition. Fuel economy is part of reassurance and the commercial was communicating a larger message.<\/p>\n\n\n\n