{"id":2103,"date":"2021-07-10T15:54:24","date_gmt":"2021-07-10T10:24:24","guid":{"rendered":"https:\/\/onlykutts.com\/?p=2103"},"modified":"2021-07-10T15:54:25","modified_gmt":"2021-07-10T10:24:25","slug":"bombay-dyeing-dreamlover","status":"publish","type":"post","link":"https:\/\/onlykutts.com\/index.php\/2021\/07\/10\/bombay-dyeing-dreamlover\/","title":{"rendered":"Iconic Ads: Bombay Dyeing &#8211; Dreamlover"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Maureen Wadia is best known for launching some of the famous models\/ film stars in India. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 1976, she put forward a proposal to Nusli (her husband and Managing Director of Bombay Dyeing) that she would handle advertising for Bombay Dyeing, and he could do without the agency. She was hired.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maureen was looking for a South East Asian looking model with a martial arts background to be the Bombay Dyeing model. She reached out to her friend, Ardhendu Bose (Netaji Subhas Chandra Bose\u2019s nephew), who was shuttling between the UK and the US as a leather technologist. He agreed, thinking it would be a one-time assignment but soon he became the Bombay Dyeing man and stayed on until 1985. Ardhendu got bored and decided to call it quits, to which Maureen agreed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She soon identified her next model \u2013 Karan Kapoor (Shashi Kapoor\u2019s son). He has said he agreed to model for the love of Mrs Wadia\u2019s fish curry!!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And they created history along with Kunal Kapoor (Shashi Kapoor\u2019s other son) who had set up Adfilm Vallahs. It was Kunal&#8217;s first assignment. It helped that the brand&#8217;s personality was style, sensuality and individualistic attitude.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unfurled was the \u201cDream Lover\u2019 campaign.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img fetchpriority=\"high\" decoding=\"async\" width=\"463\" height=\"600\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/bombay-dyeing-1.jpg\" alt=\"\" data-id=\"2109\" class=\"wp-image-2109\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/bombay-dyeing-1.jpg 463w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/bombay-dyeing-1-232x300.jpg 232w\" sizes=\"(max-width: 463px) 100vw, 463px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"195\" height=\"259\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/kk3-1.jpeg\" alt=\"\" data-id=\"2110\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/kk3-1.jpeg\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=2110\" class=\"wp-image-2110\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"190\" height=\"265\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/kk2-1.jpeg\" alt=\"\" data-id=\"2111\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/kk2-1.jpeg\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=2111\" class=\"wp-image-2111\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"192\" height=\"262\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/KK-1-1.jpeg\" alt=\"\" data-id=\"2112\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/KK-1-1.jpeg\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=2112\" class=\"wp-image-2112\"\/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It was around the same time that Indian television had entered more Indian homes and the campaign created hysteria. The women fell for his dashing looks and, the men, for the aspirational value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It was not easy for Maureen Wadia as she faced a lot of flak for a seemingly bold campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign started for Cezari suitings but soon covered the whole gamut of fabrics.<br>Funnily enough, there was a positive rub off on the bedsheet collections of Bombay Dyeing and for a long time, they were the number one brand in bedsheets!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Iconic Ad -  Dreamlover Cezar  Bombay Dyeing\" width=\"768\" height=\"432\" src=\"https:\/\/www.youtube.com\/embed\/w47pGf3b9KM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Till this day the older generation of people gushes over the Dream Lover!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The campaign created hysteria. The women fell for his dashing looks and, the men, for the aspirational value.<\/p>\n","protected":false},"author":1,"featured_media":2104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[39,619,622,620,621],"class_list":["post-2103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertising","tag-bombay-dyeing","tag-dreamlover","tag-karan-kapoor","tag-kunal-kapoor"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Iconic Ads: Bombay Dyeing - Dreamlover Point of View<\/title>\n<meta name=\"description\" content=\"The campaign created hysteria. The women fell for his dashing looks and, the men, for the aspirational value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onlykutts.com\/index.php\/2021\/07\/10\/bombay-dyeing-dreamlover\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iconic Ads: Bombay Dyeing - Dreamlover Point of View\" \/>\n<meta property=\"og:description\" content=\"The campaign created hysteria. The women fell for his dashing looks and, the men, for the aspirational value.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/onlykutts.com\/index.php\/2021\/07\/10\/bombay-dyeing-dreamlover\/\" \/>\n<meta property=\"og:site_name\" content=\"Point of View\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-10T10:24:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-10T10:24:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/bombay-dyeing-logo-EB4D3F9E72-seeklogo.com_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"134\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vejay Anand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/onlykutts\" \/>\n<meta name=\"twitter:site\" content=\"@onlykutts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vejay Anand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/10\\\/bombay-dyeing-dreamlover\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/10\\\/bombay-dyeing-dreamlover\\\/\"},\"author\":{\"name\":\"Vejay Anand\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"headline\":\"Iconic Ads: Bombay Dyeing &#8211; Dreamlover\",\"datePublished\":\"2021-07-10T10:24:24+00:00\",\"dateModified\":\"2021-07-10T10:24:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/10\\\/bombay-dyeing-dreamlover\\\/\"},\"wordCount\":324,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"image\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/10\\\/bombay-dyeing-dreamlover\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/bombay-dyeing-logo-EB4D3F9E72-seeklogo.com_.png\",\"keywords\":[\"advertising\",\"Bombay Dyeing\",\"dreamlover\",\"Karan Kapoor\",\"kunal Kapoor\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/10\\\/bombay-dyeing-dreamlover\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/10\\\/bombay-dyeing-dreamlover\\\/\",\"url\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/10\\\/bombay-dyeing-dreamlover\\\/\",\"name\":\"Iconic Ads: Bombay Dyeing - Dreamlover Point of View\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/10\\\/bombay-dyeing-dreamlover\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/10\\\/bombay-dyeing-dreamlover\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/bombay-dyeing-logo-EB4D3F9E72-seeklogo.com_.png\",\"datePublished\":\"2021-07-10T10:24:24+00:00\",\"dateModified\":\"2021-07-10T10:24:25+00:00\",\"description\":\"The campaign created hysteria. 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