Vicco turmeric cream was aimed at young Indian women.<\/p>\n\n\n\n
Haldi is an essential part of wedding festivities in North India. This association with the ceremony helped Vicco be branded not as a cosmetic, but as natural alternative product based on Ayurveda. <\/p>\n\n\n\n
Vicco Turmeric, synonymous with yellow and the aroma of sandalwood, was a success.<\/p>\n\n\n\n
Customers were worried that turmeric could leave a yellow colour on their faces. Special efforts were made to send salesmen with mirrors to apply the cream to the merchant’s face and remove any doubts.<\/p>\n\n\n\n
Producer SS Oberoi conceptualized the commercial and was involved from production to broadcast. He only had the product and brief information on its attributes to help in the creative.<\/p>\n\n\n\n
Advertising was different for two reasons. First of all, it put across to buyers, that it is better to use a product that is centuries old because it uses natural ingredients. Second, it shows a perfect blend of traditional values and modernity.<\/p>\n\n\n\n
Oberoi was assisted by his wife Sunanda and scriptwriter Vinod Sharma. The commercial had Sangeeta Bijlani before she began her acting career. And Bijlani made such an impression that when she finally moved into the film industry, she was easily recognised as the one with shapely legs. She radiated innocence and shyness while glowing with the joy of marital happiness. She did add glamour to the commercial.<\/p>\n\n\n\n