In the 1990s, youth between 16 \u2013 18 years could drive a gearless two-wheeler with a license.<\/p>\n\n\n\n
To capitalize on this a scooterette (a hybrid of a scooter and a moped), Bajaj Sunny was launched. It was cheaper than a moped, had better aesthetics but had the same fuel efficiency as a moped. It was positioned between a regular motorcycle and a scooter – a step-thru (a rider can sit on the vehicle and drive it by stepping through the frame and not over it like a motorcycle).<\/p>\n\n\n\n
The brief to Ogilvy was that it was a very simple-to-use vehicle that anyone could drive without much training.<\/p>\n\n\n\n
Prasoon Pandey worked on this. He developed the idea of showcasing Sunny as the Simple Riding Machine, so simple, that even unaware African tribals could drive it. However, it took months for the people in the agency to get convinced of the idea before they presented it to the Bajaj\u2019s.<\/p>\n\n\n\n
Prasoon presented it. Rahul Bajaj approved it and on seeing Prasoon’s passion, told him that Prasoon should direct it himself. The first time he was doing so.<\/p>\n\n\n\n