{"id":1831,"date":"2021-07-05T14:36:11","date_gmt":"2021-07-05T09:06:11","guid":{"rendered":"https:\/\/onlykutts.com\/?p=1831"},"modified":"2021-07-05T14:36:12","modified_gmt":"2021-07-05T09:06:12","slug":"vodafone-zoozoo-30-ads","status":"publish","type":"post","link":"https:\/\/onlykutts.com\/index.php\/2021\/07\/05\/vodafone-zoozoo-30-ads\/","title":{"rendered":"Iconis Ads: Vodafone &#8211; Zoozoos"},"content":{"rendered":"\n<p>In 2009, ZooZoos were launched during the IPL \u2013 Season 2 to promote various value-added services of Vodafone. The idea was to create one ad per day highlighting one feature, a total of 30 ads. This was suggested by Hephzibah Pathak, heading the Vodafone business in Ogilvy.<\/p>\n\n\n\n<p>O&amp;M&#8217;s Rajiv Rao created &amp; came up with the name ZooZoo because it sounded &#8220;cute, lovable &amp; mad like the character&#8221;.<\/p>\n\n\n\n<p>They had a distinct personality: they lived simple lives, spoke their language, moved in a specific manner, and emoted like people.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"168\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/zoozoo1.jpeg\" alt=\"\" data-id=\"1832\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/zoozoo1.jpeg\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=1832\" class=\"wp-image-1832\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"304\" height=\"166\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/zoozoo2.jpeg\" alt=\"\" data-id=\"1833\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/zoozoo2.jpeg\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=1833\" class=\"wp-image-1833\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/zoozoo2.jpeg 304w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/zoozoo2-300x164.jpeg 300w\" sizes=\"(max-width: 304px) 100vw, 304px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"329\" height=\"153\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/zoozoo3.jpeg\" alt=\"\" data-id=\"1834\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/zoozoo3.jpeg\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=1834\" class=\"wp-image-1834\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/zoozoo3.jpeg 329w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/zoozoo3-300x140.jpeg 300w\" sizes=\"(max-width: 329px) 100vw, 329px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"168\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/zoozoo4.jpeg\" alt=\"\" data-id=\"1835\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/zoozoo4.jpeg\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=1835\" class=\"wp-image-1835\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"225\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/zoozoo5.jpeg\" alt=\"\" data-id=\"1836\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/zoozoo5.jpeg\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=1836\" class=\"wp-image-1836\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/zoozoo5.jpeg 400w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/zoozoo5-300x169.jpeg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>ZooZoos were people in bodysuits. It consisted of 2 parts &#8211; the body &amp; the head. The body was filled with foam, &amp; the head made of Perspex, attached separately. Each facial expression was made of rubber &amp; glued to the actor to reduce the time &amp; cost. The effect was achieved through various ways &#8211; choosing the correct material for the body to avoid wrinkles when the character moved, shooting at a lower frame rate, using simple backgrounds &amp; using neutral greys.<\/p>\n\n\n\n<p>The backgrounds were simple so that the audience remained focused on the character. The set was made bigger than life to make the characters look small as the producer couldn&#8217;t use kids due to the schedule.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Iconic Ads - Vodafone - Zoozoos\" width=\"768\" height=\"576\" src=\"https:\/\/www.youtube.com\/embed\/w3H6ntxJTEA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The gibberish which they spoke was Malayalam in reverse. Prakash, the director who is a Malayali was missing home food and hence used words like parotta, puttu kadala\u2026in reverse!<\/p>\n\n\n\n<p>They became a hit, official &amp; unofficial merchandise to social fan clubs, the characters were everywhere.<\/p>\n\n\n\n<p>Prakash Varma directed the 30 films. Nirvana Films shot these ads in Cape Town, through Platypus Productions based there.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zoozoo were cute characters which were relatable and could communicate with the audience successfully<\/p>\n","protected":false},"author":1,"featured_media":1837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[39,256,455,454,452,453],"class_list":["post-1831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertising","tag-ogilvy","tag-prakash-varma","tag-rajiv-rao","tag-vodafone","tag-zoozoo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Iconis Ads: Vodafone - Zoozoos Point of View<\/title>\n<meta name=\"description\" content=\"ZooZoos were created to promote various value-added services. 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