In 1982, Prestige introduced a new revolutionary product, a pressure cooker with GRS (Gasket Release System). It had a rubberized gasket instead of a melt gasket, which decreased the risk by allowing the pressure to be released safely. Previously, there have been reports of pressure cookers exploding.
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MAA was the advertising partner. Prestige was the safest pressure cooker, according to the brief of “100% safe.” They had done an advertisement that was emotionless and dull.<\/p>\n\n\n\n
So MAA called in a language copywriter and asked her to work out something in terms of relationships. She came up with lines like \u201cPati Patni Aur Prestige\u201d and other cliches. Sadiqa Peerbhoy rejected those lines and in a creative burst wrote the line \u2013 \u201cJo Biwi Se Kare Pyaar Woh Prestige Se Kaisy Kare Inkaar\u201d little realizing that it would become advertising folklore.<\/p>\n\n\n\n
This was an attempt to create an emotional connection between the product and the customers. As a result, the plot revolved around a husband who adored his wife and wished for her safety. And, because he adored her so much, he couldn’t imagine using anything else as a pressure cooker.<\/p>\n\n\n\n
Prahlad Kakkar filmed the commercial with Raja Bundela and Vinod Sharma.<\/p>\n\n\n\n