{"id":1704,"date":"2021-07-02T18:33:21","date_gmt":"2021-07-02T13:03:21","guid":{"rendered":"https:\/\/onlykutts.com\/?p=1704"},"modified":"2021-07-02T18:33:22","modified_gmt":"2021-07-02T13:03:22","slug":"zodiac-bearded-man-mascot","status":"publish","type":"post","link":"https:\/\/onlykutts.com\/index.php\/2021\/07\/02\/zodiac-bearded-man-mascot\/","title":{"rendered":"Iconic Ads: Zodiac &#8211; Bearded Man mascot"},"content":{"rendered":"\n<p>Over 60 years ago, the Zodiac brand name was created by MY Noorani and Hasan Taj of Lintas over a cup of tea at an Irani restaurant.<\/p>\n\n\n\n<p>Hathaway Shirts in the US had used an unconventional model with an eye patch for their shirts successfully. Based on that, a bearded, well-built and macho man became a mascot for a brand in India.<\/p>\n\n\n\n<p>The Zodiac Man<\/p>\n\n\n\n<p>Created by Bal Mundkur of Ulka and MY Noorani of Zodiac. They used Dhanji Rana, a creative director at Ulka Kolkata, to be the model.<\/p>\n\n\n\n<p>It was against the grain to use a bearded model in those days, but it became a huge success as the Zodiac Man represented the stylish male from the 60s and many years thereafter.<\/p>\n\n\n\n<p>It was so famous, that the face launched not only Zodiac ties &amp; accessories but also the shirts.<\/p>\n\n\n\n<p>There was actually nothing in that black &amp; white advertisement campaign except the Zodiac man, &amp; people still remember it, that was the power of advertising.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"427\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/300px-ZodiacManCampaign.png\" alt=\"\" data-id=\"1706\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/300px-ZodiacManCampaign.png\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=1706\" class=\"wp-image-1706\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/300px-ZodiacManCampaign.png 300w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/300px-ZodiacManCampaign-211x300.png 211w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"432\" height=\"662\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/ZODIAC-TIES.jpg\" alt=\"\" data-id=\"1707\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/ZODIAC-TIES.jpg\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=1707\" class=\"wp-image-1707\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/ZODIAC-TIES.jpg 432w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/ZODIAC-TIES-196x300.jpg 196w\" sizes=\"(max-width: 432px) 100vw, 432px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"673\" height=\"940\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/Zodiac_Man_Campaign.png\" alt=\"\" data-id=\"1708\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/Zodiac_Man_Campaign.png\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=1708\" class=\"wp-image-1708\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/Zodiac_Man_Campaign.png 673w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/Zodiac_Man_Campaign-215x300.png 215w\" sizes=\"(max-width: 673px) 100vw, 673px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"1024\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/ZODIAC-002-705x1024.jpg\" alt=\"\" data-id=\"1709\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/ZODIAC-002.jpg\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=1709\" class=\"wp-image-1709\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/ZODIAC-002-705x1024.jpg 705w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/ZODIAC-002-207x300.jpg 207w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/ZODIAC-002-768x1115.jpg 768w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/ZODIAC-002.jpg 944w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>It was considered one of the top 3 endearing icons of Indian advertising.<\/p>\n\n\n\n<p>The Zodiac man campaign elevated Zodiac to a leading position by positioning it as a sophisticated, trendy, and high-quality brand. It is argued that Zodiac created the tie culture in India.<\/p>\n\n\n\n<p>As a sign of gratitude, Zodiac provided Rana, clothes and ties for his entire life. And after retirement, he handled Zodiac&#8217;s operations in Kolkata.&nbsp;<\/p>\n\n\n\n<p>The Zodiac Man became an icon to the extent that Khushwant Singh wrote in the Illustrated Weekly, as its editor, that he was the best-recognised male mascot in India, after the Air India Maharaja.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Both Noorani and Mundkur went against trends &#038; fashion successfully to have a bearded man as a model for the brand.<\/p>\n","protected":false},"author":1,"featured_media":1705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[39,373,374,372,371],"class_list":["post-1704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertising","tag-bal-mundkur","tag-my-noorani","tag-ulka","tag-zodiac"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Iconic Ads: Zodiac - Bearded Man mascot Point of View<\/title>\n<meta name=\"description\" content=\"Both Noorani and Mundkur went against fashion successfully to have a bearded man as a model for the brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onlykutts.com\/index.php\/2021\/07\/02\/zodiac-bearded-man-mascot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iconic Ads: Zodiac - Bearded Man mascot Point of View\" \/>\n<meta property=\"og:description\" content=\"Both Noorani and Mundkur went against fashion successfully to have a bearded man as a model for the brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/onlykutts.com\/index.php\/2021\/07\/02\/zodiac-bearded-man-mascot\/\" \/>\n<meta property=\"og:site_name\" content=\"Point of View\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-02T13:03:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-02T13:03:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/ZODIAC.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"476\" \/>\n\t<meta property=\"og:image:height\" content=\"688\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vejay Anand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/onlykutts\" \/>\n<meta name=\"twitter:site\" content=\"@onlykutts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vejay Anand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/02\\\/zodiac-bearded-man-mascot\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/02\\\/zodiac-bearded-man-mascot\\\/\"},\"author\":{\"name\":\"Vejay Anand\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"headline\":\"Iconic Ads: Zodiac &#8211; 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