{"id":1637,"date":"2021-07-01T22:09:35","date_gmt":"2021-07-01T16:39:35","guid":{"rendered":"https:\/\/onlykutts.com\/?p=1637"},"modified":"2021-07-01T22:23:45","modified_gmt":"2021-07-01T16:53:45","slug":"the-power-of-knowledge-the-economic-times","status":"publish","type":"post","link":"https:\/\/onlykutts.com\/index.php\/2021\/07\/01\/the-power-of-knowledge-the-economic-times\/","title":{"rendered":"Iconic Ads: The Power of Knowledge &#8211; The Economic Times"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">(Warning \u2013 I was confused which campaign I liked more, so I decided to show both)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Knowledge is Power, the saying goes. Success comes to those who use this acquired knowledge in business. This is what differentiates the successful from the rest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Money is not the only criterion to be successful. In the old economy \u2013 money, connections made the difference. That scenario changed with the onset of the knowledge economy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Economic Times recognized this &amp; being the largest financial daily wanted to establish itself as the leader (not just in terms of circulation) but also in terms of what the financial daily provided.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It has separate supplements like Brand Equity, partnerships with international media houses etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the early 90s, the brief went to Equity Advertising (became Nexus Equity) &amp; Rajan Nair (the creator of Complete Man) in particular.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img fetchpriority=\"high\" decoding=\"async\" width=\"259\" height=\"194\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/et1.jpeg\" alt=\"\" data-id=\"1638\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/et1.jpeg\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=1638\" class=\"wp-image-1638\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"268\" height=\"188\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/et2.jpeg\" alt=\"\" data-id=\"1639\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/et2.jpeg\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=1639\" class=\"wp-image-1639\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"267\" height=\"189\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/et3.jpeg\" alt=\"\" data-id=\"1640\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/et3.jpeg\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=1640\" class=\"wp-image-1640\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"269\" height=\"188\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/et4.jpeg\" alt=\"\" data-id=\"1641\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/et4.jpeg\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=1641\" class=\"wp-image-1641\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"268\" height=\"188\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/et6.jpeg\" alt=\"\" data-id=\"1642\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/et6.jpeg\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=1642\" class=\"wp-image-1642\"\/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018The Power of Knowledge\u2019 resulted. Along with Ashok Dhurie, Arun Kale, T V Narayanan, Aradhana Chitnis &amp; Arun Bramhanya. They created a brilliant campaign that established The Economic Times as a leader. It did help immensely that the client was Pradeep Guha at Bennett Coleman. Most of the creatives were based on articles in the ET.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 2nd campaign is from Enterprise Nexus created by Alok Gadkar, Sonal Chhajerh, B Ramnathkar &amp; photography by Umseh Aher&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"256\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/powerofknowledge_1.jpg\" alt=\"\" data-id=\"1643\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/powerofknowledge_1.jpg\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=1643\" class=\"wp-image-1643\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/powerofknowledge_1.jpg 320w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/powerofknowledge_1-300x240.jpg 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"258\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/powerofknowledge_3.jpg\" alt=\"\" data-id=\"1644\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/powerofknowledge_3.jpg\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=1644\" class=\"wp-image-1644\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/powerofknowledge_3.jpg 320w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/powerofknowledge_3-300x242.jpg 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"219\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/powerofknowledge_4.jpg\" alt=\"\" data-id=\"1645\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/powerofknowledge_4.jpg\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=1645\" class=\"wp-image-1645\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/powerofknowledge_4.jpg 320w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/powerofknowledge_4-300x205.jpg 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/figure><\/li><\/ul><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The ET recognized the power of knowledge &#038; wanted to establish itself as the leader (not just in terms of circulation) but also in terms of what information the daily provided.<\/p>\n","protected":false},"author":1,"featured_media":1646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[326,325,323,324,322],"class_list":["post-1637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-enterprise-nexus","tag-nexus-equity","tag-power-of-knowledge","tag-rajan-nair","tag-the-economic-times"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Iconic Ads: The Power of Knowledge - The Economic Times Point of View<\/title>\n<meta name=\"description\" content=\"The Economic Times recognized the power of knowledge &amp; wanted to establish itself as the leader in terms of what the daily provided.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onlykutts.com\/index.php\/2021\/07\/01\/the-power-of-knowledge-the-economic-times\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iconic Ads: The Power of Knowledge - The Economic Times Point of View\" \/>\n<meta property=\"og:description\" content=\"The Economic Times recognized the power of knowledge &amp; 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