{"id":1601,"date":"2021-07-01T19:11:08","date_gmt":"2021-07-01T13:41:08","guid":{"rendered":"https:\/\/onlykutts.com\/?p=1601"},"modified":"2021-07-01T22:24:40","modified_gmt":"2021-07-01T16:54:40","slug":"99-fun-1-land-mauritius-tourism","status":"publish","type":"post","link":"https:\/\/onlykutts.com\/index.php\/2021\/07\/01\/99-fun-1-land-mauritius-tourism\/","title":{"rendered":"Iconic Ads: 99% Fun 1% Land &#8211; Mauritius Tourism"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the early 90s, Mauritius was looking to give a boost to tourism. India was one of their key target markets. They wanted to show that Mauritius had more to offer than just beaches &#8211; cuisines, sport, flora, fauna etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A simple brief to Trikaya Grey resulted in one of the most memorable print campaigns. Copy by Alok Nanda and art by Vikas Gaitonde followed by Kanad Banerjee with photography by Prabuddha Dasgupta.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"265\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/5-Mauritius-Tourism-ad-by-Trikaya-Grey-big-1-2.jpeg\" alt=\"\" class=\"wp-image-1622\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/5-Mauritius-Tourism-ad-by-Trikaya-Grey-big-1-2.jpeg 400w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/5-Mauritius-Tourism-ad-by-Trikaya-Grey-big-1-2-300x199.jpeg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-gallery aligncenter columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"265\" height=\"400\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/3-Mauritius-Tourism-ad-by-Trikaya-Grey-big-1-2.jpeg\" alt=\"\" data-id=\"1619\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/3-Mauritius-Tourism-ad-by-Trikaya-Grey-big-1-2.jpeg\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=1619\" class=\"wp-image-1619\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/3-Mauritius-Tourism-ad-by-Trikaya-Grey-big-1-2.jpeg 265w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/3-Mauritius-Tourism-ad-by-Trikaya-Grey-big-1-2-199x300.jpeg 199w\" sizes=\"(max-width: 265px) 100vw, 265px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"400\" height=\"281\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/mitterand_thumb-1-1.jpeg\" alt=\"\" data-id=\"1620\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/mitterand_thumb-1-1.jpeg\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=1620\" class=\"wp-image-1620\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/mitterand_thumb-1-1.jpeg 400w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/mitterand_thumb-1-1-300x211.jpeg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A unique feature of the campaign was the selection of typography. The headlines had interesting long extensions for the letters &#8211; \u2018l\u2019 \u2018g\u2019 \u2018h\u2019 etc. This unique font was created by Vikas Gaitonde to reflect the laws of Mauritius. The rule was that no man-made structure could be taller than a fully grown coconut tree. The uniqueness of the typography was that nobody else could use the font without being accused of plagiarism.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"256\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/mauritius-tourism-information-service-mauritius-tourism-we-have-no-branches-shaken-not-stirred-get-lost-print-189341-adeevee-1-1.jpeg\" alt=\"\" data-id=\"1617\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/mauritius-tourism-information-service-mauritius-tourism-we-have-no-branches-shaken-not-stirred-get-lost-print-189341-adeevee-1-1.jpeg\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=1617\" class=\"wp-image-1617\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/mauritius-tourism-information-service-mauritius-tourism-we-have-no-branches-shaken-not-stirred-get-lost-print-189341-adeevee-1-1.jpeg 400w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/mauritius-tourism-information-service-mauritius-tourism-we-have-no-branches-shaken-not-stirred-get-lost-print-189341-adeevee-1-1-300x192.jpeg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"248\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/mauritius-tourism-information-service-mauritius-tourism-we-have-no-branches-shaken-not-stirred-get-lost-print-189343-adeevee-1-1.jpeg\" alt=\"\" data-id=\"1618\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/mauritius-tourism-information-service-mauritius-tourism-we-have-no-branches-shaken-not-stirred-get-lost-print-189343-adeevee-1-1.jpeg\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=1618\" class=\"wp-image-1618\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/mauritius-tourism-information-service-mauritius-tourism-we-have-no-branches-shaken-not-stirred-get-lost-print-189343-adeevee-1-1.jpeg 400w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/mauritius-tourism-information-service-mauritius-tourism-we-have-no-branches-shaken-not-stirred-get-lost-print-189343-adeevee-1-1-300x186.jpeg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Freddy Birdy aptly sums up, &#8220;When you read ads like that Mauritius Tourism, they make you want to pack your bags and go there.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign was so successful that it was adapted into other languages too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It was also the first campaign from India that made it to the prestigious One Show.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"639\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/Mauritius-1.jpeg\" alt=\"\" data-id=\"1623\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/Mauritius-1.jpeg\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=1623\" class=\"wp-image-1623\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/Mauritius-1.jpeg 500w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/Mauritius-1-235x300.jpeg 235w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/Mauritius-2.jpeg\" alt=\"\" data-id=\"1624\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/Mauritius-2.jpeg\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=1624\" class=\"wp-image-1624\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"640\" src=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/Mauritius-3.jpeg\" alt=\"\" data-id=\"1625\" data-full-url=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/Mauritius-3.jpeg\" data-link=\"https:\/\/onlykutts.com\/?attachment_id=1625\" class=\"wp-image-1625\" srcset=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/Mauritius-3.jpeg 500w, https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/Mauritius-3-234x300.jpeg 234w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/li><\/ul><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In the early 90s, Mauritius was looking to give a boost to tourism. India was one of their key target markets. They wanted to show that Mauritius had more to offer than just beaches &#8211; cuisines, sport, flora, fauna etc. A simple brief to Trikaya Grey resulted in one of the most memorable print campaigns. &hellip; <\/p>\n<p><a href=\"https:\/\/onlykutts.com\/index.php\/2021\/07\/01\/99-fun-1-land-mauritius-tourism\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Iconic Ads: 99% Fun 1% Land &#8211; Mauritius Tourism&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[315,313,317,314,316],"class_list":["post-1601","post","type-post","status-publish","format-standard","hentry","category-advertising","tag-alok-nanda","tag-mauritius","tag-prabuddha-dasgupta","tag-trikaya-grey","tag-vikas-gaitonde"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Iconic Ads: 99% Fun 1% Land - Mauritius Tourism Point of View<\/title>\n<meta name=\"description\" content=\"Mauritius was looking to give a boost to tourism. India was one of their key targets. They wanted to show that Mauritius had more to offer\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onlykutts.com\/index.php\/2021\/07\/01\/99-fun-1-land-mauritius-tourism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iconic Ads: 99% Fun 1% Land - Mauritius Tourism Point of View\" \/>\n<meta property=\"og:description\" content=\"Mauritius was looking to give a boost to tourism. India was one of their key targets. They wanted to show that Mauritius had more to offer\" \/>\n<meta property=\"og:url\" content=\"https:\/\/onlykutts.com\/index.php\/2021\/07\/01\/99-fun-1-land-mauritius-tourism\/\" \/>\n<meta property=\"og:site_name\" content=\"Point of View\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-01T13:41:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-01T16:54:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/onlykutts.com\/wp-content\/uploads\/2021\/07\/mauritius-tourism-information-service-mauritius-tourism-we-have-no-branches-shaken-not-stirred-get-lost-print-189341-adeevee.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1208\" \/>\n\t<meta property=\"og:image:height\" content=\"773\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vejay Anand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/onlykutts\" \/>\n<meta name=\"twitter:site\" content=\"@onlykutts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vejay Anand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/01\\\/99-fun-1-land-mauritius-tourism\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/01\\\/99-fun-1-land-mauritius-tourism\\\/\"},\"author\":{\"name\":\"Vejay Anand\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"headline\":\"Iconic Ads: 99% Fun 1% Land &#8211; Mauritius Tourism\",\"datePublished\":\"2021-07-01T13:41:08+00:00\",\"dateModified\":\"2021-07-01T16:54:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/01\\\/99-fun-1-land-mauritius-tourism\\\/\"},\"wordCount\":208,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#\\\/schema\\\/person\\\/c6940b43e5f6dbe5a3a0c4f8541ec277\"},\"image\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/01\\\/99-fun-1-land-mauritius-tourism\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/5-Mauritius-Tourism-ad-by-Trikaya-Grey-big-1-2.jpeg\",\"keywords\":[\"Alok Nanda\",\"Mauritius\",\"Prabuddha Dasgupta\",\"Trikaya Grey\",\"Vikas Gaitonde\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/01\\\/99-fun-1-land-mauritius-tourism\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/01\\\/99-fun-1-land-mauritius-tourism\\\/\",\"url\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/01\\\/99-fun-1-land-mauritius-tourism\\\/\",\"name\":\"Iconic Ads: 99% Fun 1% Land - Mauritius Tourism Point of View\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/01\\\/99-fun-1-land-mauritius-tourism\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/onlykutts.com\\\/index.php\\\/2021\\\/07\\\/01\\\/99-fun-1-land-mauritius-tourism\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/onlykutts.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/5-Mauritius-Tourism-ad-by-Trikaya-Grey-big-1-2.jpeg\",\"datePublished\":\"2021-07-01T13:41:08+00:00\",\"dateModified\":\"2021-07-01T16:54:40+00:00\",\"description\":\"Mauritius was looking to give a boost to tourism. 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