{"id":1381,"date":"2021-06-28T22:19:02","date_gmt":"2021-06-28T16:49:02","guid":{"rendered":"https:\/\/onlykutts.com\/?p=1381"},"modified":"2021-06-28T22:19:03","modified_gmt":"2021-06-28T16:49:03","slug":"subject-lines-matter","status":"publish","type":"post","link":"https:\/\/onlykutts.com\/index.php\/2021\/06\/28\/subject-lines-matter\/","title":{"rendered":"Subject Lines Matter"},"content":{"rendered":"\n<p>Email overload.<\/p>\n\n\n\n<p>Inbox bombarded<\/p>\n\n\n\n<p>Competition for the reader\u2019s attention.<\/p>\n\n\n\n<p>People spend a microsecond evaluating subject fields.<\/p>\n\n\n\n<p>If it doesn\u2019t capture their attention immediately, they move on to the next even if the main body of the contains important information.<\/p>\n\n\n\n<p>The short, one-line description may be your only chance at connecting with a customer\/contact.<\/p>\n\n\n\n<p>Some pointers<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Short (Sweet).<\/li><\/ul>\n\n\n\n<p>Quickly grab the recipient\u2019s attention. Subject lines with 50 characters or less have 12% higher open rates and 75% higher click-through rates than emails with longer subject lines. So, keep it less than 50 words<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Convey urgency<\/li><\/ul>\n\n\n\n<p>People have short attention spans nowadays. Your window of opportunity to capture the attention of the reader is small. Get their attention with a line that conveys urgency\u2014asking them to click now by quick deadlines.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Tickle their Interest.<\/li><\/ul>\n\n\n\n<p>Make subject lines interesting. Refrain from using overused words and clich\u00e9s, and do give a hook that gets their attention and encourages them to find out more by opening the email.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Hook your audience<\/li><\/ul>\n\n\n\n<p>Use incentivized language to grab the recipient\u2019s attention and give them a reason to open the email. Try asking about an issue that will make them want to seek out more.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Offer Value.<\/li><\/ul>\n\n\n\n<p>Ideal subject lines communicate value. The subject line has to convince the recipient that the information in the e-mail is important for them.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>&nbsp;Build Trust.<\/li><\/ul>\n\n\n\n<p>Trustworthiness is very important and so information in your email should be based on the promise created within the subject line.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Get oddly specific<\/li><\/ul>\n\n\n\n<p>An oddly specific amount of money left to spend, or days left to redeem an offer can pique interest in a way that standard, round numbers don\u2019t. Giving people Rs 450 to spend makes it look like they\u2019ve already made a purchase and have some money to spend; Rs 1000 looks like an attempt to capture a new client.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ask an interesting question<\/li><\/ul>\n\n\n\n<p>Asking a question can get people curious, and induce them to read through your newsletter to find the answer. However, it is not like clickbait &#8211; starting a sentence in the subject line and finishing it in the body. Instead, get your readers curious and wanting to know the answer.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Use listicles<\/li><\/ul>\n\n\n\n<p>Listicles can be informative and intriguing\u2014 it promises a piece of information without mentioning what that information is.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Put important words at the beginning<\/li><\/ul>\n\n\n\n<p>When skimming, humans tend to read the first and last three words of a sentence. Assuming the top of your subject line may not visible on a mobile, put relevant and important information at the beginning<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Capitalize the most important word<\/li><\/ul>\n\n\n\n<p>Pick one word that is unique and relevant and capitalize it in the headline. It can be a deadline (NOW) or a feeling (GREAT), emphasize it with capitalization. Capitalizing all the letters is like shouting so avoid it.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>&nbsp;Correct spelling and grammar&nbsp;<\/li><\/ul>\n\n\n\n<p>Make sure that the subject line is without spelling or grammatical errors to maintain credibility<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Do not mislead<\/li><\/ul>\n\n\n\n<p>Your subject line should accurately reflect the body of the mail. Don\u2019t make false promises as this may only encourage recipients to unsubscribe or maybe complain. Make the subject line as specific as possible so the recipient knows exactly what it is they\u2019re about to read.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Personalize them<\/li><\/ul>\n\n\n\n<p>If you have the data, then personalize your headline. For email addresses in your database, consider adding a couple of fields for the user\u2019s name and\/or company name. Personalization will catch their eye.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Use powerful language<\/li><\/ul>\n\n\n\n<p>A language that&#8217;s colourful, impactful, and weird creates an impact usually. Use a unique combination of words that will catch a reader\u2019s attention, or get an emotional response. On the second glance they take, they will read those words again.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Avoid fillers<\/li><\/ul>\n\n\n\n<p>You&#8217;ve got limited space to form an impression. Don\u2019t waste space\/ characters on filler words and phrases \u2013 e.g. greetings like \u201cHey there!\u201d. No one wants to waste time that doesn\u2019t convey the gist of your email.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Research good subject line keywords<\/li><\/ul>\n\n\n\n<p>Certain words are better than other words at convincing people to click. Some of the positive ones include \u201cupgrade,\u201d \u201ccontent,\u201d \u201cwonderful,\u201d \u201cget this now,\u201d and \u201cweekend.\u201d Negative ones include \u201cgroovy,\u201d \u201cconditions,\u201d and \u201cdeals.\u201d<\/p>\n\n\n\n<p>Using good keywords makes it easier for readers to search for your email when they want to go through it again.<\/p>\n\n\n\n<p>Try and work out a compendium of words through research &amp; experimentation that will work for your audience.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Use a professional address to send<\/li><\/ul>\n\n\n\n<p>The mail should come from the company\u2019s address (not a personal account like Gmail), but also not from something like \u201cno-reply@yourcompany.com\u201d.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Email scheduling<\/li><\/ul>\n\n\n\n<p>Preferably use a platform or make a timetable to plan and schedule your newsletters. So, send emails at the optimum time. For example, offer special drinks on Thursday in the same afternoon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How you structure your subject line really matters for a positive result<\/p>\n","protected":false},"author":1,"featured_media":1382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[111,204,54,66],"class_list":["post-1381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-communication","tag-email","tag-marketing","tag-personalization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Subject Lines Matter Point of View<\/title>\n<meta name=\"description\" content=\"How you structure your subject line in an email really matters for a positive result.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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