I prefer Bacardi to Old Monk; I like Absolut to Grey Goose; I like Puma to Reebok; The list goes on<\/p>\n\n\n\n
Putting the products aside, there are reasons why I prefer the brands mentioned above. I identify with them. I resonate with the ethos of the brand. I appreciate the story that the brands tell me and get me closer and closer to it.<\/p>\n\n\n\n
Why do I do it?<\/p>\n\n\n\n
Because the brands are about me! <\/p>\n\n\n\n
Brands are extensions of what I am or what I want to be or what I want to be associated with. When I interact with the brand either by purchasing their products or digesting the communication sent to me, I feel the brand is a part of me. Sometimes I even get a kind of voyeuristic pleasure in being associated with the brand even though I cannot.<\/p>\n\n\n\n
The reason is that I am narcissistic, I have an ego, I am self-centred. I think about myself and hence I make my brand decisions. I am in love with myself ( and so are all the others who love themselves). <\/p>\n\n\n\n
This is not something I like to admit or so will others but think about it. The decision is yours. Even if you buy a brand because someone asked you, that is because you want to be associated ( you can always say no!)<\/p>\n\n\n\n
We express ourselves by the brands we are associated with. The brands are extensions of us, extensions of our personality and we are extensions of the brands. <\/p>\n\n\n\n
So brand builders need to create memorable experiences for the customer to build a relationship with them. Make themselves relevant to the customer. Each experience, however, varied it maybe – commercials, events, public relations, etc., should touch the customer emotionally\/ connect with them.<\/p>\n","protected":false},"excerpt":{"rendered":"
Brands are extensions of your personality. You interact with the brand intensively when you feel it is a reflection of you.<\/p>\n","protected":false},"author":1,"featured_media":1351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,10],"tags":[174,175,121,176,177],"class_list":["post-1350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-marketing","tag-brand","tag-brand-personality","tag-experience","tag-identity","tag-narcissism"],"yoast_head":"\n