{"id":1338,"date":"2021-06-28T09:47:14","date_gmt":"2021-06-28T04:17:14","guid":{"rendered":"https:\/\/onlykutts.com\/?p=1338"},"modified":"2021-06-28T09:47:15","modified_gmt":"2021-06-28T04:17:15","slug":"minimum-viable-audience-extra-lucrative","status":"publish","type":"post","link":"https:\/\/onlykutts.com\/index.php\/2021\/06\/28\/minimum-viable-audience-extra-lucrative\/","title":{"rendered":"Minimum Viable Audience = Extra Lucrative Audience = Best ROI"},"content":{"rendered":"\n<p>We have been advised as marketing professionals to reach out to the maximum number of people in our target audience at the lowest cost. So our goal is to reach out to many people without engaging many of them.<\/p>\n\n\n\n<p>And that is the biggest problem.<\/p>\n\n\n\n<p>If you don\u2019t engage with your target audience, the chances of building a connection with them are bleak (not unless you have a kickass one of a kind product\/ service).<\/p>\n\n\n\n<p>The answer is very different from what we have learned \u2013 Take the smallest market which your brand\/ product can serve, service, and sustain. Create strong stories that will appeal to them. Build stronger relationships, because you are catering to a smaller audience. Rather than try to do something for many,&nbsp; build something exceptional for a smaller group, whose needs are unmet by the current offerings.<\/p>\n\n\n\n<p>The concept has been made popular by Seth Godin. Seth insists, \u201cthe goal [for creators] isn\u2019t to serve everyone. The goal is to serve the right people.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/1.bp.blogspot.com\/-Zn9vPSF7I4g\/Xyk-KfLU4rI\/AAAAAAAAYZg\/ZIsV0Vha_XotG9BlBFDLrKa2rVOh11-oACLcBGAsYHQ\/s630\/minimum-viable-audience-definition.png\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/1.bp.blogspot.com\/-Zn9vPSF7I4g\/Xyk-KfLU4rI\/AAAAAAAAYZg\/ZIsV0Vha_XotG9BlBFDLrKa2rVOh11-oACLcBGAsYHQ\/w504-h314\/minimum-viable-audience-definition.png\" alt=\"\" width=\"553\" height=\"345\"\/><\/a><\/figure><\/div>\n\n\n\n<p>So to arrive at the MVA \u2013 drill down deep! Look at micro-targeting and only get people who will find your product\/ service interesting.\u00a0 The intention is to build a tribe of like-minded people who have similar interests, needs, and wants. The more curated your list, the more you\u2019re able to meaningfully impact the\u00a0people and want to engage with you as a creator. If anyone is not interested \u2013 then she is not a part of your tribe\/ MVA.<\/p>\n\n\n\n<p><strong>A great example is Airbnb.<\/strong> <\/p>\n\n\n\n<p>They started on getting 100 customers who loved their proposition which was their MVA<\/p>\n\n\n\n<p>\u201cIt was better to have 100 people who loved us vs. 1 million people who liked us. All movements grow this way. There was no way we could get 1 million people on Airbnb, but we could get 100 people to love us.\u201d \u2013 Brian Chesky, Founder &amp; CEO of Airbnb<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/guerric.co.uk\/wp-content\/uploads\/2018\/12\/airbnb-minimum-viable-audience-example.png\" alt=\"Example of minimum viable audience with Airbnb\" class=\"wp-image-4202\"\/><\/figure><\/div>\n\n\n\n<p>The rest is history.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Look at micro-targeting and only get people who will really find your product\/ service interesting.  The intention is to build a tribe of like-minded people who have similar interests, needs, and wants<\/p>\n","protected":false},"author":1,"featured_media":1339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[164,163,162,159],"class_list":["post-1338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-micro-targetting","tag-minimum-viable-audience","tag-mva","tag-target-audience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Minimum Viable Audience = Extra Lucrative Audience = Best ROI Point of View<\/title>\n<meta name=\"description\" content=\"Micro-target people who will really find your product\/ service interesting. 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