Hamam became a symbol of national pride and technological progress. Many adults remember using this soap as kids because it…
There was no soap in the '90s that sold as well as Le Sancy. Its decline was as precipitous as…
This gave a different perspective to the category where other brands spoke about benefits. Surf, to the contrary, was saying…
Kids were named Rahul after this advertisement. A 10-year-old kid danced to a song in the bathroom. Rather than having…
It was positioned that Close-Up would give freshness which in turn would give them the confidence to get close to…
Lintas went ahead with the line to ‘strikes again and again with Rin’ as the more you wash, the whiter…
Alyque Padamsee recommended the use of the health appeal and reinforce it with “washes away germs and dirt and leaves…
The commercial and Zakir Hussain helped Taj Mahal tea redefine itself by balancing both its Indianess and refinement
One of the most successful advertising campaigns ever in India. Lalitaji turned around the fortunes of Surf