Mothers worry about what their kids eat, especially when they are away from them. So Pepsodent stepped in citing germ…
The task was to build awareness among parents and children. The advertising had to show safety without talking about it.
Parle was looking at a differentiator from the product itself. The commercial invited the customers to try out Melody.
The Pan Parag commercial not only advertised the product but also brought in a social message against dowry