sulekha bajpai

Pan ParagPan Parag

Pan Parag

The classic Pan Parag ad with Shammi Kapoor and Ashok Kumar. A conversation with Sulekha Bajpai who wrote the script…

3 years ago
Iconic Ads: Pepsodent – Dishoom, DishoomIconic Ads: Pepsodent – Dishoom, Dishoom

Iconic Ads: Pepsodent – Dishoom, Dishoom

Mothers worry about what their kids eat, especially when they are away from them. So Pepsodent stepped in citing germ…

3 years ago
Iconic Ads: Tobu – Aao Chale Hum, Lekar ApniIconic Ads: Tobu – Aao Chale Hum, Lekar Apni

Iconic Ads: Tobu – Aao Chale Hum, Lekar Apni

The task was to build awareness among parents and children. The advertising had to show safety without talking about it.

3 years ago
Iconic Ads: Melody Chocolates – Melody Khao, Khud Jaan JaoIconic Ads: Melody Chocolates – Melody Khao, Khud Jaan Jao

Iconic Ads: Melody Chocolates – Melody Khao, Khud Jaan Jao

Parle was looking at a differentiator from the product itself. The commercial invited the customers to try out Melody.

3 years ago
Iconic Ads: Pan Parag – Welcome the BaaratIconic Ads: Pan Parag – Welcome the Baarat

Iconic Ads: Pan Parag – Welcome the Baarat

The Pan Parag commercial not only advertised the product but also brought in a social message against dowry

4 years ago