priti nair

Iconic Ads: Greenply – Janam Janam Ka Saati

Plywood had become a commodity. Greenplay wanted to establish a brand among using its longevity as a unique selling proposition.

3 years ago

Iconic Ads: Camlin Permanent Markers – Vermillion Bindi

The bindi is very significant in Indian culture. It is a symbol of marriage and that was used for the…

3 years ago

Iconic Ads: PSI AIDS Prevention – Balbir Pasha

The key insight was the target audience had heard of someone else getting AIDS. And to avoid all beliefs which…

3 years ago

Iconic Ads: Surf Excel- Daag Acche Hain

This gave a different perspective to the category where other brands spoke about benefits. Surf, to the contrary, was saying…

3 years ago