Plywood had become a commodity. Greenplay wanted to establish a brand among using its longevity as a unique selling proposition.
The bindi is very significant in Indian culture. It is a symbol of marriage and that was used for the…
The key insight was the target audience had heard of someone else getting AIDS. And to avoid all beliefs which…
This gave a different perspective to the category where other brands spoke about benefits. Surf, to the contrary, was saying…