The idea was to engage, create a conversation with topics that affect them. This would also be the forerunner to…
Titan needed to increase watch consumption per person by suggesting the use of different watches for different occasions.
Objective was to tell 30+ years males to invest early for oneself. The creative thought was never let money come…
Pidilite wanted to reposition the brand as a consumer product. The insight was to use the usage of the product…
he brief could not have been simpler. Translate the core of the brand simply. Make it fun, quirky and unforgettable
It was a black and white ad devoid of oomph & glamour – all ingredients of most liquor advertising at…
The brief was very simple, Fevi Kwik sticks surfaces together almost immediately. Both in and outside the water.
Fevicol advertising has moved beyond the physical adhesiveness between surfaces to a more metaphorical one.
The underlying theme was the quest for authenticity and realism. The non-urban customer could connect with the advertising easily.
From a consumer’s perspective, the refrigerator which cools the best is the best. A key part for good cooling is…
The intention was to highlight the importance of using good lasting paints for the exteriors.
It was positioned that Close-Up would give freshness which in turn would give them the confidence to get close to…
To capitalize on this a scooterette Bajaj Sunny was launched. The brief was that it was simple-to-use vehicle that anyone…
Both the Pandey brothers co-wrote the script of a film focusing on the small size of Ericsson phones.