The objective was to move from the realms of functional to a fun and quirky one. Something which would stay…
Prasoon had an idea of using human lamps within the construct of a regal Indian past. An extension of the…
The focus of the communication was why Chlormint is eaten - bad breath. The challenge was to hide it, twist…
McCann wanted to bring in some uniqueness in communication. People have little interest in watching ads repeatedly which keep saying…
When we ask guests whether they want a Thanda, that means we are offering them a cold drink. The effort…