This campaign was a continuation of the Yeh Dil Mange More series, but using the two stars Sachin and Shahrukh…
There was an un-hero, who was a loser in the commercial, a brave thing for any brand to do. And…
Pepsi was selling a dream to the youth through an unrealistic situation. The underlying message was Pepsi was the right…
The campaign had to help drive the youth wanting Pepsi by making a larger life statement that worked for the…
Maggi was promoted as an “in-between” meals product and as an alternative to evening snacks to children. A mother child…
30 years later, people still remember the MGM lion meowing instead of roaring with a sore throat. All it took…
Colds had a debilitating effect and affected work. The insight - why suffer from a cold when you can take…
‘It's different' helped Maggi stand out in the category and establish brand recall through quirky and humorous stories.
This film created an emotional connection between Prestige pressure cookers and the customers establishing it through the Biwi and husband
Pepsi had lost its bid to become the official sponsor of the tournament. There was panic, when Anuja came up…