Multipronged approaches like consumer-centric marketing, innovation, diversification, and excellent branding have contributed to Pidilite's success.
Pidilite wanted to reposition the brand as a consumer product. The insight was to use the usage of the product…
This was Piyush Pandey's first campaign for Pidilite. He had actually made this for Fevitite but the Parekhs suggested it…
Pidilite was celebrating the Golden Jubilee ( 50 years) of Fevicol and to celebrate this Ogilvy made a commercial