pidilite

Pidilite’s Strong Growth – Mazboot Jod

Multipronged approaches like consumer-centric marketing, innovation, diversification, and excellent branding have contributed to Pidilite's success.

3 weeks ago

Iconic Ads: M-Seal – The Obliterated Will

Pidilite wanted to reposition the brand as a consumer product. The insight was to use the usage of the product…

3 years ago

Iconic Ads: Fevicol – Dum Laga Ke Haisha

This was Piyush Pandey's first campaign for Pidilite. He had actually made this for Fevitite but the Parekhs suggested it…

3 years ago

Iconic Ads: Fevicol – Moochwali

Pidilite was celebrating the Golden Jubilee ( 50 years) of Fevicol and to celebrate this Ogilvy made a commercial

3 years ago