Humanising pets means treating them like family. Thus, the pet food and cosmetics sectors are responding to this new trend
Misplaced concern or underinformed opinions are influencing pet food trends and formulations thereby affecting well being.
Pet food is evolving rapidly across India and the world, as pet parents have become more discerning and demanding.
As the quality pet food gains more importance, pet food trends largely mimic human food ones.
There is an increased awareness on customers to purchase pet food that use sustainable products and practices