The multi coloured candy from Poppins was a favourite of children but unfortunately it could not withstand the onslaught of…
Bisleri is synonymous with water in India. Customers ask for Bisleri when they refer to packaged drinking water.
The cloudy lemon drink Limca, for many years was a market leader backed by consistent positioning of "Thirst Choice'.
The background on how Thums Up's famous line - Taste the Thunder evolved and the campaign thereafter.