People make compromises and given the chance they would go back to following their passion or dreams!
From a consumer’s perspective, the refrigerator which cools the best is the best. A key part for good cooling is…
This was Piyush Pandey's first campaign for Pidilite. He had actually made this for Fevitite but the Parekhs suggested it…
The intention was to highlight the importance of using good lasting paints for the exteriors.
It was researched and found out that the majority of the respondents never found the shade they ideally wanted.
It was positioned that Close-Up would give freshness which in turn would give them the confidence to get close to…
To capitalize on this a scooterette Bajaj Sunny was launched. The brief was that it was simple-to-use vehicle that anyone…
The goal was to change the perception of India as a tourist destination. Develop a unique brand identity, position it…
Cadbury had a simple brief – they wanted adults to eat chocolates as the chocolate market was not growing.
Vodafone was quick to notice this change. Blackberry had become a style statement and was a conversation starter
Simple & insightful thinking plus the use of love between the father (as opposed to the routine use of the…
A simple, easy to comprehend way of showing the strength of the telephony network using a dog following a kid.
Zoozoo were cute characters which were relatable and could communicate with the audience successfully
The campaign, was a watershed as it led to the 90s wave of advertising that used the local language and…