The idea was to engage, create a conversation with topics that affect them. This would also be the forerunner to…
Piyush was again inspired by his mother cooking. His love for the food cooked by his mother resulted in the…
Titan needed to increase watch consumption per person by suggesting the use of different watches for different occasions.
The task was to talk to the youngsters in small towns and push the desired consumer behaviour. The youngsters there…
Objective was to tell 30+ years males to invest early for oneself. The creative thought was never let money come…
Pidilite wanted to reposition the brand as a consumer product. The insight was to use the usage of the product…
A simple brief was given – a bite of 5 Star gives a wholesome experience.
The execution of the commercial is through Shadowgraphy - the art of performing a story or show using images made…
The campaign was to allay fears regarding the vaccines and goad parents to bring their babies to the vaccination camps.
Cadbury Perk targeted casual snacking dominated by chips and wafers. Positioned as a light snack for subduing the first pangs…
The brief was very simple, Fevi Kwik sticks surfaces together almost immediately. Both in and outside the water.
Fevicol advertising has moved beyond the physical adhesiveness between surfaces to a more metaphorical one.
The underlying theme was the quest for authenticity and realism. The non-urban customer could connect with the advertising easily.
Kids were named Rahul after this advertisement. A 10-year-old kid danced to a song in the bathroom. Rather than having…