ogilvy

Iconic Ads: Asian Paints – Pongal CelebrationsIconic Ads: Asian Paints – Pongal Celebrations

Iconic Ads: Asian Paints – Pongal Celebrations

Every festival has a unique reason to celebrate. It is also seen as an opportunity to refresh, bring in the…

4 years ago
Iconic Ads: The Hindu – The Youth are WatchingIconic Ads: The Hindu – The Youth are Watching

Iconic Ads: The Hindu – The Youth are Watching

The idea was to engage, create a conversation with topics that affect them. This would also be the forerunner to…

4 years ago
Iconic Ads: Fortune Oil – Ghar Ka KhanaIconic Ads: Fortune Oil – Ghar Ka Khana

Iconic Ads: Fortune Oil – Ghar Ka Khana

Piyush was again inspired by his mother cooking. His love for the food cooked by his mother resulted in the…

4 years ago
Iconic Ads: Titan Watches – What’s Your StyleIconic Ads: Titan Watches – What’s Your Style

Iconic Ads: Titan Watches – What’s Your Style

Titan needed to increase watch consumption per person by suggesting the use of different watches for different occasions.

4 years ago
Iconic Ad: Cadbury’s Diary Milk – Pappu Pass Ho GayaIconic Ad: Cadbury’s Diary Milk – Pappu Pass Ho Gaya

Iconic Ad: Cadbury’s Diary Milk – Pappu Pass Ho Gaya

The task was to talk to the youngsters in small towns and push the desired consumer behaviour. The youngsters there…

4 years ago
Iconic Ads: SBI Life – Heere Ko Kya PataIconic Ads: SBI Life – Heere Ko Kya Pata

Iconic Ads: SBI Life – Heere Ko Kya Pata

Objective was to tell 30+ years males to invest early for oneself. The creative thought was never let money come…

4 years ago
Iconic Ads: M-Seal – The Obliterated WillIconic Ads: M-Seal – The Obliterated Will

Iconic Ads: M-Seal – The Obliterated Will

Pidilite wanted to reposition the brand as a consumer product. The insight was to use the usage of the product…

4 years ago
Iconic Ads: 5 Star – Jo Khaaye, Kho JaayeIconic Ads: 5 Star – Jo Khaaye, Kho Jaaye

Iconic Ads: 5 Star – Jo Khaaye, Kho Jaaye

A simple brief was given – a bite of 5 Star gives a wholesome experience.

4 years ago
Iconic Ads: MP Tourism – Ajab Hai, Gajab HaiIconic Ads: MP Tourism – Ajab Hai, Gajab Hai

Iconic Ads: MP Tourism – Ajab Hai, Gajab Hai

The execution of the commercial is through Shadowgraphy - the art of performing a story or show using images made…

4 years ago
Iconic Ads: Polio Eradication – Do BoondIconic Ads: Polio Eradication – Do Boond

Iconic Ads: Polio Eradication – Do Boond

The campaign was to allay fears regarding the vaccines and goad parents to bring their babies to the vaccination camps.

4 years ago
Iconic Ads: Perk – Thodi Si Pet PoojaIconic Ads: Perk – Thodi Si Pet Pooja

Iconic Ads: Perk – Thodi Si Pet Pooja

Cadbury Perk targeted casual snacking dominated by chips and wafers. Positioned as a light snack for subduing the first pangs…

4 years ago
Iconic Ads: Fevi Kwik – Chutki Mein ChipkayeIconic Ads: Fevi Kwik – Chutki Mein Chipkaye

Iconic Ads: Fevi Kwik – Chutki Mein Chipkaye

The brief was very simple, Fevi Kwik sticks surfaces together almost immediately. Both in and outside the water.

4 years ago
Iconic Ads: Fevicol – Bus Ka JodIconic Ads: Fevicol – Bus Ka Jod

Iconic Ads: Fevicol – Bus Ka Jod

Fevicol advertising has moved beyond the physical adhesiveness between surfaces to a more metaphorical one.

4 years ago
Iconic Ads: Fevicol – Unda & CarpentersIconic Ads: Fevicol – Unda & Carpenters

Iconic Ads: Fevicol – Unda & Carpenters

The underlying theme was the quest for authenticity and realism. The non-urban customer could connect with the advertising easily.

4 years ago