mudra

Hidden Nuggets: Symphony Kaizen – Auron Ko Jalan

Symphony launched coolers which looked like air conditioners. Mudra did 3 films which were banned by the authorities. Auron Ko…

4 years ago

Iconic Ads: Binnie’s – Humko Binnie’s Mangta

The line was written to reflect a attitude. One of the first Hinglish taglines

4 years ago

Iconic Ads: Dhara – The Kid & the Jalebi

Four elements - a child, a mother, food, and an emotional bond tying all of them together to get this…

4 years ago

Iconic Ads: Vimal Suitings – Only Vimal

The strategy here was to position Vimal Suitings as a fashion brand to look up to. and hence used celebrities…

4 years ago

Iconic Ads: Kerala – God’s Own Country

Walter summed up Kerala beautifully by calling it ‘God's Own Country'. A complex product was enveloped by a simple line.

4 years ago

Iconic Ads: Vimal Sarees – A Woman Expresses Herself

The advertising for Vimal Sarees resonated with the women who could connect with both the trendiness as well as the…

4 years ago

Iconic Ads: Rasna- I Love you

Rasna became extremely popular in the early 80s especially after the Rasna Girl and ‘I Love You Rasna’ advertisment

4 years ago

Iconic Ads: Ajanta Clocks -Cuckoo Waltz

The combination of a musical clock, a cute grandmother, and an orchestra, delivered a film that was telecast for 20…

4 years ago