mahesh mathai

Iconic Ads: CPAA – Be Nice to Smokers, they die faster

This was primarily targeted at youngsters who thought they were too young to die and cancer happens only to older…

3 years ago

Iconic Ads: Cadbury – Kuch Khaas Hai

Cadbury had a simple brief – they wanted adults to eat chocolates as the chocolate market was not growing.

3 years ago

Iconic Ads: Eveready – Give Me Red

Give Me Red - Three simple words that held out a brash promise of raw power, energy, exciting and young…

3 years ago