lowe howard spink

Iconic Ads: Reebok – Field of Dreams

The film plays on the fact that even celebrities like to imagine they are in the boots of their favourite…

2 years ago

Iconic Ads: Stella Artois – Reassuringly Expensive

The perceived negative of the high price of Stella Artois was used as a big advantage to position it at…

3 years ago

Iconic Ads: Smirnoff – Message in a Bottle

A bottle of vodka served as a prism through which the dark reality of seemingly ordinary people - and the…

3 years ago