Elders have the final say in bringing up kids. They also believed that their own experience were better than the…
HTA decided to focus on the Indian institution of family. Like the family is forever so is VIP. Relationships survive…
The commercial and Zakir Hussain helped Taj Mahal tea redefine itself by balancing both its Indianess and refinement
‘It's different' helped Maggi stand out in the category and establish brand recall through quirky and humorous stories.
Air India was the only international carrier from the "Land of the Maharajas". So, the Maharajah represented graciousness and elegance
Pepsi had lost its bid to become the official sponsor of the tournament. There was panic, when Anuja came up…
Filter tip cigarettes of Wills provided the basis for the "Made for Each Other" positioning and campaign - a perfect…