The 'Have a Break. Have a Kit Kat' slogan worked in because it was associated with acknowledging life's modest setbacks…
The idea was to embrace the “new” in every way – the new granulated form product story, the new consumer…
Rather than emphasizing the similarities between the soda and its cola competitors, the advertising emphasized the differences - Uncola
This campaign was a continuation of the Yeh Dil Mange More series, but using the two stars Sachin and Shahrukh…
HTA was given the challenge of connecting Energy, Kapil Dev and Boost. This resulted in a film which was a…
There was an un-hero, who was a loser in the commercial, a brave thing for any brand to do. And…
Nike had forayed into cricket gear. The task was to capture this Gully cricket and the resultant bedlam, albeit in…
The hook, was to get people curious on why the whole world was arguing about the Coffy Bite taste. So…
Pepsi was selling a dream to the youth through an unrealistic situation. The underlying message was Pepsi was the right…
The campaign had to help drive the youth wanting Pepsi by making a larger life statement that worked for the…
Soap alone was not sold, also stardom. Lux was the secret to the attractive faces and if the customers used…
The film seemed to usurp the choice of a carbonated drink brand, by proclaiming that it was the right choice…
Maggi was promoted as an “in-between” meals product and as an alternative to evening snacks to children. A mother child…
The basic precept of Zoroastrianism is - Humata, Hukhta, Hvarshta. And the campaign is showcasing this through Tata Steel.