history

Gatorade – Preventing Dehydration

The first commercially available sports drink has likely averted innumerable cases of heat stroke, especially in hot conditions.

2 years ago

Rooh Afza – The Refresher

In drinks to beat the heat, Rooh Afza has a special place. It has a long history and is manufactured…

2 years ago

Amrutanjan – The History and Its Tryst with Independence

Amrutanjan has been a favourite all-purpose balm, especially in South India. Its founder has been inextricably linked to India's independence.

2 years ago

Unforgotten Brands: Boroline – The Symbol of Independence

Boroline quickly became a unifying force in pre-independent India. In little time at all, the moss-green tube had become an…

2 years ago

Parachute – And the Success of the Brand

Parachute Coconut Oil, a leader in its category, is known for its purity and quality. The packaging of the company…

2 years ago

Nalli Silks – A Household Name for Silks

Due to its commitment to upholding the key principles of trust and excellence, Nalli has amassed a loyal following spanning…

2 years ago

Old Monk – The Monk Who Sold A Rum

Old Monk is the most famous alcoholic drink in India. It is enjoyed by people of all ages, social classes,…

2 years ago