The task was to build awareness among parents and children. The advertising had to show safety without talking about it.
Parle was looking at a differentiator from the product itself. The commercial invited the customers to try out Melody.
The commercial established the new brand - Parle G. It also made a connection with the older generation, mothers and…
To expand the market, it was decided to position it for the college-going youth. The aim was to create hype,…
The use of film stars gave a contemporary and ‘starry’ personality as the target audience were in awe of them.
The Pan Parag commercial not only advertised the product but also brought in a social message against dowry