The contrast in characters helped the commercial elicit an emotional reaction among its consumers
Our name is our identity. Putting your name is on a Coke bottle, it can’t get more personal than that!
Coca-Cola's advertising has always been able to read the public's mood. Here, Coke sent out a bright, upbeat message at…
The 1971 commercial of bringing people together of different regions with Coca Cola by "I'd Like to Buy the World…
McCann wanted to bring in some uniqueness in communication. People have little interest in watching ads repeatedly which keep saying…