VIP now wanted to upgrade its imagery with the shift to young consumers and their tastes. It also wanted to…
The key insight was the target audience had heard of someone else getting AIDS. And to avoid all beliefs which…
Elders have the final say in bringing up kids. They also believed that their own experience were better than the…
The commercial and Zakir Hussain helped Taj Mahal tea redefine itself by balancing both its Indianess and refinement