Kissan Jam needed a boost to communicate its positioning with an ambassador. Rahul Dravid was cast in multiple roles which…
Mothers worry about what their kids eat, especially when they are away from them. So Pepsodent stepped in citing germ…
While connecting to the youth, Tata Tea wanted to have a unified message for the four brands under the umbrella.
Lintas had a brief which was similar to all other briefs – great mileage, great power. Balki was exasperated –…
VIP now wanted to upgrade its imagery with the shift to young consumers and their tastes. It also wanted to…
Havells wanted to connect directly with customers. And they wanted to establish an emotional connection for this category.
This gave a different perspective to the category where other brands spoke about benefits. Surf, to the contrary, was saying…
With the brand also called Idea and so was the baseline, it was necessary to extend the concept of providing…
Tanishq as a brand was about design differentiation. But that made less impact in communication. So it was differentiation in…