One of the most important events in the history of technology occurred in August 1997 when Microsoft invested $150 million…
Apple generated $1.2 billion in savings by essentially selling you nothing—and they did it by taking something away.
Multiple factors contributed to the failure of the Apple Newton. Most parts of the ecosystem have to align to make…
It would seem that the Google and Apple tie-up was more than just a win-win; it was also akin to…
Apple was like a bright spot, establishing its reputation as a reliable, encouraging, and supportive companion.
Shot On iPhone began as a simple concept and has now become a trademark representing the greatest quality in the…
This ad positioned Apple as an upstart/ rebel against the bigger and established competitors like IBM.
Apple's commercial of 1984 is recognized as one of the greatest ads ever. It out positioned IBM
This commercial changed the perception of Apple when it was seen as a sinking ship in 1997.
The focus of the Silhouette campaign, switched from a product focus to urging consumers to "buy the emotion."