It was an ‘all-rounder’ bike. The drivability was very good. It could go fast enough and manoeuvrability was good.
The client was an unheard-of sports shoe brand - Tuff Shoes. They had some export surplus shoes and needed to…
The Sarees were shown as fashionable attire and Garden was positioned as a fashionable brand by clever advertising
The Gandhi’s of Vadilal met many agencies & most suggested that the brand name had to change because succeeding in…
The background on how Thums Up's famous line - Taste the Thunder evolved and the campaign thereafter.