advertising

Iconic Ads: Saturn – A Different Kind of Company. A Different Kind of Car.

The Saturn campaign is remembered not for power or design, but for its humanity—showing that emotion builds trust, and trust…

3 months ago

Iconic Ads: Charmin – Please Don’t Squeeze the Charmin

An Iconic Advertising Campaign That Redefined Toilet Paper Marketing Brand Origins: Charmin Introduction (1928): The Hoberg Paper Company in Green…

4 months ago

From Boring to Billion-Dollar Brands: The Power of Bold Marketing

Even if your product lacks excitement, your marketing should never fall flat.

11 months ago

Iconic Ads: Louis Vuitton – Core Values

The Core Values campaign redefined luxury advertising by blending storytelling, sustainability, and emotional resonance

1 year ago

Brewing Stardom: How George Clooney Turned Nespresso into a Global Luxury Icon

Nespresso's strategy wasn't just about leveraging Clooney's fame—it was about crafting a compelling narrative that redefined what coffee could be

1 year ago

Durex: Sex & Sensibilties

Durex has successfully tackled taboo subjects from the Indian conversation by combining educational initiatives with fun and smart marketing

1 year ago

Iconic Ads: John Lewis & Partners – Excitable Edgar

Customers will relate to the story's humorous and touching tale while they shop for Christmas presents for their loved ones.

2 years ago

Iconic Ads: US School of Music – They Laughed When

This direct marketing advertisement became one the most famous and also the most imitated advertisements of all time

2 years ago

Iconic Ad: Chivas Regal—What Idiot..

Seemingly disapproving, despite appearances to the contrary, the product is just as excellent as it has always been.

2 years ago

Iconic Ads: Diet Pepsi – Ray’s Song

Ray Charles immediately improved the product's credibility, which led to an increase in sales.

2 years ago

Iconic Ads: Alka Seltzer – Spicy Meatball

An Italian actor was seen in the 1969 Alka-Selzter commercial "That's a spicy meatball" fumbling his lines while eating a…

2 years ago

Iconic Ads: Volkswagen Golf – Changes

Changes are regarded as an indication that vehicle advertising was starting to acknowledge women's greater freedom

2 years ago

Iconic Ads: Levi’s 501 – Drugstore

This classic showcased the watch pocket using a story with an aspirational protagonist and a dramatic presentation of the product's…

2 years ago

Iconic Ads: Chanel N 5 – Share The Fantasy -Pool

Chanel was able to tap into the potency of sensuality without crossing the line into repugnance because of the emphasis…

2 years ago