Nespresso's strategy wasn't just about leveraging Clooney's fame—it was about crafting a compelling narrative that redefined what coffee could be
Durex has successfully tackled taboo subjects from the Indian conversation by combining educational initiatives with fun and smart marketing
Customers will relate to the story's humorous and touching tale while they shop for Christmas presents for their loved ones.
This direct marketing advertisement became one the most famous and also the most imitated advertisements of all time
Seemingly disapproving, despite appearances to the contrary, the product is just as excellent as it has always been.
Ray Charles immediately improved the product's credibility, which led to an increase in sales.
An Italian actor was seen in the 1969 Alka-Selzter commercial "That's a spicy meatball" fumbling his lines while eating a…
Changes are regarded as an indication that vehicle advertising was starting to acknowledge women's greater freedom
This classic showcased the watch pocket using a story with an aspirational protagonist and a dramatic presentation of the product's…
Chanel was able to tap into the potency of sensuality without crossing the line into repugnance because of the emphasis…
Parker Pens was among the best pens in the world. Showcasing its superiority and class by leveraging snob appeal
The campaign's goal was to reconnect with customers on an emotional level to increase brand loyalty to Heinz
The advertising for Mates changed the way people looked at condoms. It was tackled in a fun way rather than…
A Clio-winning commercial from Japan in 1984, using a toy firefighter to demonstrate the durability of National batteries.