Unless an employee is altruistic and has reached a fair level of self-actualization, I am sure he/ she would like to see her career grow in terms of responsibility, authority and …
Commodities > Products > Brands > Experiences
From a marketing standpoint, there has been an evolution of sorts. As customers’ expectations move up, so do the ex…
When I was in B- school I was taught about brand personality and to the people who are still confused about it (and believe me many still are!)- 'Brand personality is the way a br…
The old paradigms have changed. To build a relationship with a customer, a brand has to engage with him/ her through various means and one way of doing so is to interact with them…
The dream of any business is to have committed customers who treat the relationship with their brand - more than just a brand-customer interaction but show a commitment that is em…
My mother needed a new refrigerator. The 'very' well-informed salesperson at the store decided he needed to impress us with his understanding of the innards of the refrigerator. H…
Our lives have taken a change. Honestly, I don't know whether it is for the better. With the convenience of machines, physical activity seems to be slowly coming to a standstill. …
Had a long chat with an entrepreneur friend yesterday. He had set up an extremely successful concept restaurant, and he wanted the business to grow for which he needed people. Was…
There is an aura to innovation. To be called an innovator is a big ego boost. It creates a superiority complex and there is a rarefied air around the innovator.
On the flip sid…
Couldn't help overhear a conversation between two mothers complaining about their children - "This generation is so self-centred, all they think about is themselves".
We had do…
The other day I was talking to a few friends from the retail business. They were mentioning the importance of processes and systems. It made life easier for the team on the shop f…
Was in a meeting the other day with a client when he told me that since he did not have the time could I describe our proposition in 5 minutes. And to think we had prepared a pres…
Why can't we have a commonsensical approach to business in general and marketing in particular? We have this habit of complicating things way beyond what is necessary. There are i…
(Note: I do not subscribe to criminal activities nor am I justifying them. Such activities are anathema to me.)
I was narrated a very interesting anecdote by my friend. An acqu…
