In the early 2000s, Tata Safari sales had hit a trough. They were to launch a new variant Dicor.
The brief went to Ogilvy - Dicor was power (people felt that Safari was underpo…
One of the highlights of cars from Maruti was fuel efficiency. When the research was conducted, fuel efficiency came right on top!
Capital was briefed on showcasing this.
Ca…
In the 80s, Amrit Agro had launched among the first potato wafers brand in India - Uncle Chipps. It pioneered the branded nitrogen-foil packaging of potato wafers in India. People…
It was the early 90s when liberalization had started. The attitude of the youth had changed from planning for the future to living for now. They did not want to go the conventiona…
From a consumer’s perspective, the refrigerator which cools the best is the best. A key part for good cooling is the compressor used, & Kelvinator's compressors were, arguably…
The famous Fevicol logo was created by M. Swaminathan of Ogilvy (then Ogilvy, Benson and Mather) in the 70s based on the idea that it should be easy to remember and recall. Since …
Aaj Se Nah Koi Dhomiar, Nah koi Purmi. Koi Bhi Apne Naam Se Nahi Jaana Jayega”, said sarpanch Abhishek Bachchan in a Haryanvi tone.
“What an Idea"
Balki said that, before th…
Maureen Wadia is best known for launching some of the famous models/ film stars in India.
In 1976, she put forward a proposal to Nusli (her husband and Managing Director of Bo…
Indians and their homes are exposed to extreme climates – sunny, rains, cold etc. Likewise, the exterior paints on the walls are exposed to the same harsh weather conditions.
…
In the 90s, colours, shades and the choice of paint brands were decided by the painter or the hardware store salesperson.
Most brands had around 40 shades of paint. With a lim…
Vicco turmeric cream was aimed at young Indian women.
Haldi is an essential part of wedding festivities in North India. This association with the ceremony helped Vicco be brand…
In 2003, HLL decided to revive their 30-year-old gel toothpaste brand Close-Up. Close-Up had little attention and sales were stagnating.
This was also the time when advertising…
In the 70s & 80s, when people visited the cinemas, chances are you saw a commercial which had many people of various age groups cracking nuts, tearing sugar cane and biting ap…
In the 1990s, youth between 16 – 18 years could drive a gearless two-wheeler with a license.
To capitalize on this a scooterette (a hybrid of a scooter and a moped), Bajaj Sunn…
