Unforgotten Brands: Parle Monaco
When you reach for a pack of Parle Monaco, you’re not just grabbing a salted cracker — you’re reaching into a legacy that spans nearly a century. This humble biscuit, now a staple…
Why India’s Pet Care Industry is Going to Get Bigger
A few years ago, pet care in India was simple—homemade food, a bowl of milk, and maybe a quick visit to the vet when necessary. Fast forward to today, and pets are no longer just …
Categories Marketing
Why Gen Z in India Still Loves In-Store Shopping (Even in the Digital Age)
Despite being raised on smartphones, fast Wi-Fi, and one-tap shopping apps, India's Gen Z is unlikely to ditch brick-and-mortar stores anytime soon. They're embracing offline shop…
Categories Marketing
Why Empathetic Brands Win Long-Term Loyalty
Let's bust a myth right away: building a great brand isn't just about a snappy logo, a clever tagline, or a feel-good marketing campaign. Authentic branding goes much deeper—it's …
When “Negative” Brand Names Work in Your Favour
Most brands opt for safety by relying on familiar words, soft aesthetics, and positive associations. However, occasionally, brands that defy convention become the most memorable. …
Why the Best Brands Feel Like Relationships, Not Just Products- Spread Love
Why Some Brands Are More Than Just a Transaction
As marketers, we don't just want our customers to buy—we want them to believe. We want them to return, repeatedly, not just for…
Categories Marketing
From Overwhelmed to Outstanding: Navigating the Modern Brand Battlefield
Branding has taken on a complicated character in a world of endless campaigns, hashtags, and trending reels. Once rooted in simplicity, where a symbol or word was enough to spark …
Categories Marketing
How to Build a Brand That Feels Human—And Why It Matters More Than Ever
In today's digital-first landscape, where automation runs deep and polished ads flood our screens, the brands that truly stand out aren't always the most tech-savvy or data-rich. …
From Cricket Icon to Cultural Legend: Can Virat Kohli Become Like Michael Jordan?
Virat Kohli recently announced his retirement from Test cricket, a format that has shaped his stature as one of India's greatest cricketers.
In the future, he plans to focus on…
Categories Advertising
The Starbucks Bank
When you think of Starbucks, you likely picture a grande latte or the comforting scent of fresh coffee. But behind that coffee cup lies one of the most unexpectedly brilliant busi…
Categories Marketing
Synesthetic Marketing: The Art of Engaging All Five Senses in Branding
How can a brand truly stand out in a world flooded with digital noise and visual saturation? The answer may be in what your audience hears, smells, touches, and tastes, not just w…
Unforgotten Brands: Cinthol
The Science, Strategy, and Saga of a Soap Icon
The Origins: A Scientific Passion Turned Legacy
The story of Cinthol begins not in a laboratory or boardroom but in the intell…
Unforgotten Brands: Lux
Behind the luxurious sheen of one of the world's most recognisable beauty brands lies a rich history of innovation, marketing genius, and a commitment to making glamour accessible…
Unforgotten Brands: Mountain Dew
While America was busy shaping history through wars, revolutions, and new technologies, a tangy, neon-green beverage was quietly making waves on its own, carving out a vibrant leg…