Humanising pets means treating them like family. Thus, the pet food and cosmetics sectors are responding to this new trend
Cats are being adopted in larger numbers globally and this should give rise to a larger share of cats in…
Misplaced concern or underinformed opinions are influencing pet food trends and formulations thereby affecting well being.
There are many things we can learn from dogs. Here is my point of view after being with them for…
Pet food is evolving rapidly across India and the world, as pet parents have become more discerning and demanding.
As the quality pet food gains more importance, pet food trends largely mimic human food ones.
The canine food market is growing. Brands of pet food need to evolve with the shifting preferences of their target…
There is an increased awareness on customers to purchase pet food that use sustainable products and practices
Millennials have brought about a huge change in attitudes towards pets. Thanks to them, there is an increasing number of…
Puffery claims are misleading customers by promising something which cannot be proven