Pets

Getting Catty – The Growth of Pet Cats

Cats are being adopted in larger numbers globally and this should give rise to a larger share of cats in…

2 years ago

Misplaced Concerns Affecting Pet Food

Misplaced concern or underinformed opinions are influencing pet food trends and formulations thereby affecting well being.

2 years ago

Doggone! What My Furry Kids Taught Me

There are many things we can learn from dogs. Here is my point of view after being with them for…

2 years ago

Micro Trends in Pet Food

Pet food is evolving rapidly across India and the world, as pet parents have become more discerning and demanding.

2 years ago

Top 2023 Human Food Trends: Implications on Pet Food

As the quality pet food gains more importance, pet food trends largely mimic human food ones.

3 years ago

Dog Food Trends to Watch Out For

The canine food market is growing. Brands of pet food need to evolve with the shifting preferences of their target…

3 years ago

Sustainability in the Pet Food Industry

There is an increased awareness on customers to purchase pet food that use sustainable products and practices

3 years ago

Millennials Are Driving the Indian Pet Industry

Millennials have brought about a huge change in attitudes towards pets. Thanks to them, there is an increasing number of…

3 years ago

Puffery Claims In Petfood Marketing

Puffery claims are misleading customers by promising something which cannot be proven

3 years ago

A New Dog Is Topping A Top Dog – How Chewy Is Beating Amazon

One owns e-commerce, but the other owns the doggie bowl. Chewy is overtaking Amazon focussing on customer service

3 years ago