Parle was looking at a differentiator from the product itself. The commercial invited the customers to try out Melody.
The problems with the market leader was the lumpiness & non-free flowing quality that affected the taste in food and…
Surf Ultra needed advertising which could show it working on the tough oily stains but in an entertaining manner.
Kids were named Rahul after this advertisement. A 10-year-old kid danced to a song in the bathroom. Rather than having…
The commercial highlighted the Ayurveda aspect and also showed a blend of modernity and tradition.
The client was an unheard-of sports shoe brand - Tuff Shoes. They had some export surplus shoes and needed to…
A simple, easy to comprehend way of showing the strength of the telephony network using a dog following a kid.
'The Complete Man' was a metrosexual, caring, loving, family man, who was a far cry from the way males were…
Both the Pandey brothers co-wrote the script of a film focusing on the small size of Ericsson phones.
The bandwagon effect occurs when people do, believe, or say something because they see others doing it even if it…